Exclusive presentation of our 2nd edition of the FRONT ROW barometer on the desirability and exclusivity of fashion brands in China.
Key note speakers : Philippe JOURDAN, founding partner of PROMISE CONSULTING and Luca SOLCA for Alliance Berstein.
Location : lounges and terrace of the ALFRED SOMMIER hotel (https://www.alfredsommier.com/fr/)
#desirability #exclusivity #frontrow #consumerbehavior #brandimage #marketresearch #data
We had a few weeks ago predicted that a deal between LVMH and Stella Mc Cartney would be meaningful as the US brand persona embodies values for the Millenials that are missing in LVMH portfolio. Good guess !
Artificial intelligence helps reduce the inventory of unsold stock, but the challenge remains the amount of data needed to achieve better results
#data#technology #machinelearning #artificialintelligence #database
Maison Margiela, has always expressed creativity based on transformation and reinterpretation. This is again the case with a range of fragrances that replicate the moments of life, places, and ambiances that have marked you.
Drunk Elephant, bright colors, neat packaging for a modern and trendy skincare range. Beyond a very didactic and educational presentation for a care routine uninhibited. A display that stands out very clearly.
TATCHA, an eponymous brand of a “Taiwano-American” personality. A range, still narrow, but packaging and communication successful. A real success at Sephora. We met her, we loved.
