POINT DE VENTE
My Make Up Coadi: Real beauty in digital.
Are we seeing the end of the big hypermarkets? Experience in stores is always overwhelmingly privileged for food purchases. For this type of product, the consumer needs a physical experience: touch, smell, see the product are essential elements to guide his purchase, especially for fresh products”.
To continue its cross-channel study, Promise Consulting, a research company specialising in the evaluation of the performance of marketing strategies, took an interest in reservations (hotel, car rental, plane / train / coach ticket reservations) in this period of traffic disruption due to SNCF strikes.
Kiko’s beauty secrets: “She was inspired by Zara, the inventor of fast fashion, who renews her collections several times a year, arousing the desire to return more frequently and therefore to spend more”.
Promise Consulting and Exane BNP Paribas join forces to analyze the financial health of the luxury brands concerning “Brand Desirability and Exclusivity”. Promise Consulting will soon reveal its results of the UK barometer.
To know the results, contact us: firstname.lastname@example.org