Press releases

PHYSICAL COMMERCE VS. DIGITAL COMMERCE | CROSS-CHANNEL BAROMETER | RESERVATIONS

To continue its cross-channel study, Promise Consulting, a research company specialising in the evaluation of the performance of marketing strategies, took an interest in reservations (hotel, car rental, plane / train / coach ticket reservations) in this period of traffic disruption due to SNCF strikes.

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YAHOO FINANCE

CAPITAL.FR

L’EXPRESS

Kiko’s beauty secrets: “She was inspired by Zara, the inventor of fast fashion, who renews her collections several times a year, arousing the desire to return more frequently and therefore to spend more”.

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“Desirability & Exclusivity” of luxury brands

Promise Consulting and Exane BNP Paribas join forces to analyze the financial health of the luxury brands concerning “Brand Desirability and Exclusivity”. Promise Consulting will soon reveal its results of the UK barometer.

To know the results, contact us: philippe.jourdan@promiseconsultinginc.com

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PHYSICAL TRADE VS. DIGITAL TRADE. Beauty products: Does the need for a physical experience condemn e-commerce?

PROMISE CONSULTING INC., MARKETING ADVISORY AND STUDY COMPANY HAS INTERESTED IN PURCHASING PLACES FAVORITE FRENCH PEOPLE FOR THEIR BEAUTY PRODUCTS (MAKEUP, CARE AND PRODUCTS FOR THE BODY AND HAIR).

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« THE DIGITAL EXPLAINED TO MY BOSS » : THE ALL-POWERFUL DIGITAL CONSUMER

Philippe Jourdan, Valérie Jourdan and Jean-Claude Pacitto, founding partners of Promise Consulting Inc. and associate researcher at ESSCA, by their expertise in marketing and digital, wished to contribute to « Le Digital Explained to my Boss », A book by Yann Gourvennec and Hervé Kabla published by Kawa to be published on 16 March. The book deals with digital, its weight in our everyday consumer but also in that of companies.

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