Press releases

PHYSICAL TRADE VS. DIGITAL TRADE. Clothing, lingerie, shoes, fragrances: e-commerce wins the battle of satisfaction and recommendation

Clothes, lingerie, shoes, perfumes … just a short distance from Valentine’s Day, Promise Consulting Inc., a consulting and marketing consultancy, looked at the French favorite shopping spots to satisfy their spouse on the day J.

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« HOW TO ACCELERATE INNOVATION THROUGH CONNECTED TRADE »

Promise Consulting Inc in partnership with Messe Frankfurt France are pleased to invite you to their round table:
« HOW TO ACCELERATE INNOVATION THROUGH CONNECTED TRADE »

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«TEMPERATURE OF TRADEMARKS AND HOW TO MEASURE »

Promise Consulting Inc and BNP Exane Paribas in partnership with TRAUB and Threadstone are pleased to invite you to their first round table on the following topic :
« TEMPERATURE OF TRADEMARKS AND HOW TO MEASURE »

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THE SURVEY PROMISE CONSULTING INC. When insecurity inhibits the consumption of branded products?

Promise Consulting Inc., a consulting company and marketing studies, published the first results of a survey in several parts on the relationship between the purchase and use. This study is to determine the weight of less use in time for the purchase or more precisely on the desire to eat, wear, use or renew the assets that we have, particularly in the field of luxury consumer products.
The first phase of this study examines the relationship between perceived insecurity and less use of the products that we have, with a focus on the goods and values of products. The first results are unveiled exclusively.

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FIRST RESULTS OF THE LAUNCH OF A 360 ° STUDY METHODOLOGY

Promise Consulting, a research and marketing consultancy specializing in the optimization of brand performance, announces the commercialization of a methodology adapted from its Monitoring Brand Assets tool called Monitoring Brand Assets 360°.

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«IN YOUR OPINION, THE CASE OF KIM KARDASHIAN JEWERLRY WILL BRING DOWN TOURISM IN PARIS ?»

Sunday, October 2 at night, Kim Kardashian was victim in his hotel in Paris, a robbery. Over 10 million euros of jewelry were stolen.

Following this incident resounding Promise Consulting Inc. (consulting group and marketing studies involving Promise Consulting Inc. companies, and JPL Consulting Panel On The Web) accompanying the biggest luxury brands, cosmetics and distribution in their development on the national and international market, conducted a study based on this question: “in your opinion, the case of Kim Kardashian jewelry will bring down tourism in Paris? “.

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« LE STORY TELLING » : TELLING A STORY WITHOUT TELLING STORIES, ASSET STRONG BRANDS

Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Futur of Story Telling ».
The book explains the evolution of Story Telling, or how how to «  tell a story » with consumers has to change.

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