Press releases

Luxury: The new playground for Chinese customers

Published by CB News, 25 November 2019

Luxury brands are now facing strong demand from increasingly sophisticated Chinese customers. But what do they really want? What are their purchasing criteria and how do they find out about buying goods? To find out, the consulting firm Promise Consulting and the marketing and consumer research institute Panel on The Web went to the middle empire to survey the country’s most affluent consumers. And all the answers are in its 2nd barometer “Desirability and exclusivity of luxury fashion brands”.

Luxury is being redefined, its codes changing from one year to the next. Communication, brand accessibility, new retail strategies, if it remains a flagship sector for the wealthy, it also attracts the middle classes. But not surprisingly, it attracts above all very wealthy Chinese consumers. Thus Philippe Jourdan and Jean-Claude Pacitto from the Promise Consulting consultancy firm take stock of the new entrants and exits in this sector. And they confirm the importance of desirability and exclusivity as indicators of commercial and financial performance (for a brand).

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#PanelOnTheWeb #PromiseConsulting #CBNews #Luxury

 

Luxury brands faced with an increasingly sophisticated Chinese customer base

2nd edition of the Desirability and Exclusivity Barometer of Luxury Fashion Brands in China, 2019

Online survey conducted in China on computer, tablet and mobile phones among the top 5% of Chinese women.

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FRANCO-RUSSIAN RELATIONS: WHAT DO THE FRENCH THINK?

At a time when the Macron government wants a warming of the relations between France and Russia, an exclusive survey to know the opinion of the French on our big neighbour.

STUDY CONDUCTED ONLINE AND ON MOBILE PHONES BETWEEN AUGUST 26 AND SEPTEMBER 2, 2019 ON 1,000 FRENCH CITIZENS AGED 18 AND OVER, REPRESENTATIVE OF THE FRENCH POPULATION.

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Paris airport deprivation

The intention of the French people to go and vote in the event of a Referendum of Shared Initiative (RIP).
FLASH POLL CONDUCTED ONLINE AND ON MOBILE PHONES BETWEEN 11 APRIL 2019 4:00 PM AND 12 JANUARY 2019 10:00 AM

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WILL THE WAR BETWEEN THE REAL AND VIRTUAL INFLUENCES BE HELD?

Influencia: The Oeïl de GAÏA: Virtual Influencers

April Chronicle

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THE MEDIA OBSESSION FOR VIRTUAL INFLUENCERS EXPLAINED IN 5 POINTS

THE NEW TRUTH

Influencia: GAÏA’s Eye: Virtual Influencers

February Chronicle

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