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Brand capital (or brand equity).

I do not believe in the death of the luxury .

Lagerfeld, Balmain or Kenzo: what they earn to join H&M?

Insecurity: what impact on consumer brands?

The Kim Kardashian night already the case in the luxury business .

The Kim Kardashian night already the case in the luxury business .

The Kim Kardashian night already the case in the luxury business .