Research

The Frog Marketing: New branding strategies for new consumers

Philippe Jourdan, Valérie Jourdan, Jean-Claude Pacitto
Book published by KAWA
http://bit.ly/1O2JBjN
Available in 6,000 points of sale in France, Belgium and Luxembourg, Fnac network and at Amazon
Available in e-book version
230 pages
ISBN 978-36778-075-7
Kawa Editions

French review of the marketing n°254 (4/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, L. Sempé, T. Abid, J.-L. Moulins, A. Vignolles, F. Loose, B. Siadou-Martin, S. Piquet and Ch. Sellen.

French review of the marketing n°253 (3/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, S. Mayé, P. Volle, H. Isaac, A. Anis Charfi, F. Lenglet, D. Kreziak, A. Lacroix, J. Masson, V. Tossan, W. Abbas, D. Adolphe, L. Schacher, M.-J. Leroux-Sostenes and Ch. Rouvrais-Charron.

French review of the marketing n°252 (2/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, Ch. Derbaix, E. Leheut, M. Kindt, L. Boi, L. Bertrandias, A. Lapeyre, S. Belaid, J. Lacœuilhe, E. Colla, P. Lapoule, J. Boissel, V. Des Garets and V. Plichon.

French review of the marketing n°251 (1/4)

Editor: Philippe Jourdan

Articles of J.-C. Pacitto, O. Berge, T. Albertini, D. Bereni, X. Pieri, A. Lapeyre, Z. Malas, D. Guiot, N. Makaoui, H. Nagati, G. Paché, L. Attuel-Mendes, M. Filser and J.-F. Notebaert.

The increased Marketing

The Scientific Committee ADETEM
Book published by KAWA
132 pages
ISBN 978-2-36778-074-0
Release date: November 2015

French review of the marketing n°250 (5/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, Ch.De Lassus, M. Mercanti-Guérin, M. Racat, S. Capelli, A. Ravoniarison and D. Bachelet.