Research

French review of the marketing n°248 (3/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, O. Petit, D. Merunka, O. Oullier, L. Rodrigues Goncalves, P. de Pechpeyrou, Ch. Bénavent, I. Khelladi, S. Castellono, L. Limongi, Y. Hallem and I. Barth.

Marketing Techniques – IUT

Authors: A. Bourdoux, N. Bernard, R. Dalle, S. Marty, G. Pfeifle, N. Stride, A. Parizot, M. Foutelet, I. Bournaud, A.-M. Hinault, O. Caïra, J. Hennebert, C. Moulin-Desmet, P. Jourdan, D. Calmels, É. Maurus, N. Claret, G. Galindo, A. Segura, O. Le Dantec, P. Mercati, M.-H. Bonifassi, S. Murdoch Stern, T. Zuzic, M. Varlet, A. Bucher, J.-L. Siegwart, L. Cassio – Collection: Réflexe IUT, Nathan

French review of the marketing n°247 (2/5)

Editor: Philippe Jourdan

Articles of J.C. Pacitto, O. Petit, D. Merunka, O. Oullier, N. Abdelmoula, L. Ricard, L. Préfontaine, F. Euzéby, J. Lallement, C. Martinez and L. Trespeuch.

French review of the marketing n°246 (1/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, G. Séré de Lanauze, B. Siadou-Martin, P. Ezan, S. Mallet, C. Rouen-Mallet, A. Matri Ben Jemaa, H. Najjar, Z. Ghali and G. Guintcheva.

French review of the marketing n°244/245 (4/5/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, J.-L. Chandon, M. Maazoul, S. Khalbous, C. Chamard, J.-C. Liquet, M. Mengi, S. Dekhili, M. Akli Achabou, A. B. Bonache, M. Filser, Th. Stenger, A. Clauzel, C. Riché, J.Ph. Galan, A. Vignolles, F. E. Balkini, H. Hadj Salem, K. Fenni and 01P.M. Windal.

French review of the marketing n°243 (3/5)

Editor: Philippe Jourdan

Articles of J.-C. Pacitto, C. Damay, N. Guichard, A. Helme-Guizon, F. Magnoni, S. Castellano, V. Dutot and S. Mbongui-Kialo.

French review of the marketing n°242 (2/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, E. Gentina, I. Muratore, A. Lapeyre, M.-J. Leroux-Sostenes, S. Rezenthel, C. Rouvrais-Charron, I. Aimé and C. Lai.