Research

Social media listening : from the noise to the signal

Contribution of Philippe Jourdan to the white paper to Yann Gourvennec

http://bit.ly/2hdYH2K

Kawa Editions

54 pages

ISBN: 978-2-36778-099-3

Release date: September 2016

Future of storytelling

Contribution of Philippe Jourdan to the white paper

Download: http://79c.fr/livre-blanc/

Components: advice, creation, digital, international group carlin

79C Agency16

French review of the marketing n°256 (2/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, H. Turki, F. Sayadi, L. Boujbel, A. Clauzel, C. Riché, M. Vidal, B. Hetet, C.-L. Ackermann, J.-P. Mathieu, I. Abbes and Y. Hallem.

French review of the marketing n°255 (1/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, V. Silhouette-Dercourt, L. Carsana, S. Falcy, S. Reydet, M. Ferreira Da Silva, P. Ezan, L. Botti, A. Corne, O. Goncalves, E. Robinot, J. Cusin, J. Passebois Ducros and A. MacLennan.

The Frog Marketing: New branding strategies for new consumers

Philippe Jourdan, Valérie Jourdan, Jean-Claude Pacitto
Book published by KAWA
http://bit.ly/1O2JBjN
Available in 6,000 points of sale in France, Belgium and Luxembourg, Fnac network and at Amazon
Available in e-book version
230 pages
ISBN 978-36778-075-7
Kawa Editions

French review of the marketing n°254 (4/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, L. Sempé, T. Abid, J.-L. Moulins, A. Vignolles, F. Loose, B. Siadou-Martin, S. Piquet and Ch. Sellen.

French review of the marketing n°253 (3/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, S. Mayé, P. Volle, H. Isaac, A. Anis Charfi, F. Lenglet, D. Kreziak, A. Lacroix, J. Masson, V. Tossan, W. Abbas, D. Adolphe, L. Schacher, M.-J. Leroux-Sostenes and Ch. Rouvrais-Charron.