In the jungle of good intentions, real or supposed brand commitments, how do you find your way around? Who to believe? Should we communicate or not? The Good Company, with Promise Consulting and The New Anthropology, offers a new tool: The Good Proof. With three areas of expertise: those of The Good Company in brand consultancy, those of Promise Consulting in market research and customer intelligence and those of The New Anthropology in design thinking and exploratory collective reflection. “Labels, standards, products, services, sourcing, employer branding… the possible fields of intervention for a company in terms of social and environmental responsibility are potentially very vast. At a time when brands are more than ever called upon to take a stand on responsible issues (cf. the current events surrounding the Pact Law, companies with a mission or the Etats Généraux de la Communication), the question of which initiatives to put forward is urgently raised” explains Luc Wise, CEO and Founder of The Good Company. Several advertisers are already beta-testing this new tool.



According to our information, The Good Company, an independent consulting and creative agency born in early 2019 and headed by Luc Wise, is launching The Good Proof. The key is a new offer to enable brands to identify, create and prioritize the evidence of their commitment, in a context of excessive valorisation of societal and environmental commitments. The Good Proof combines the expertise of The Good Company (brand consulting) with that of Promise Consulting (market research and customer intelligence) and The New Anthropology (design thinking and collective exploratory thinking), partners in the project. The Good Proof is already being tested by several advertisers including the MOM group, Intermarché, the mutualist group VYV or the cosmetics brand Kadalys.


Presentation by Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

Proud to introduce you to the M2 Business Engineers. Prestigious and involved professionals and academics, motivated and passionate students, have made this course the most renowned 2nd Master in France in its category. For those who want to join us next year, a short presentation by the Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE


Luc Wise, The Good Company: “Great statements are useless if they are not followed through. Walk the talk, as the Anglo-Saxons say”.

Published by The Good Proof, 4 January 2021

Elected “Advertiser of the Year” and his agency The Good Company founded in 2019 “Agency of Tomorrow” at the 41st edition of the Grand Prix des Agences de L’Année, Luc Wise gives hope. And for good reason, The Good Company is an agency with a very committed DNA, which promises to accompany the change of advertisers from all sides through the prism of responsible and engaging communication. In addition, this Good agency is launching a programme dedicated to the thousand possibilities of CSR: The Good Proof. To begin 2021, the editorial team wanted to know its vision of the market, its CSR roadmap, the challenges overcome last year and the objectives of the year to come. In your sights, good advice is available in interviews.


#PromiseConsulting #TheGoodProof

Internship: student manager

  • Internship for a desired duration of at least 3 months
  • Fixed-term or permanent contracts are possible depending on the profile
  • Level of studies: Bac +4 minimum (business school)
  • Degree studies in the field of marketing preferred
  • Location of the mission : 76-78 rue Saint Lazare – 75009 PARIS – M° Trinité ou Saint Lazare
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Partnership with The Good Company

The Good Company, in partnership with Promise Consulting and The New Anthropology, is launching a tool to help brands…

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Aiming for hybrid training

Published by Ilec, on 16 October 2020

The health crisis and the resulting economic crisis have increased the need for vocational training in all sizes of companies in most sectors. Interview with Philippe Jourdan, Head of Master 2 Business Engineers, Paris Est Créteil, Partner of Panel on the Web, Promise Consulting, Valérie Jourdan, President of Panel On The Web, Promise Consulting, and Jean-Claude Pacitto, University of Paris Est Créteil.
What training needs has the health crisis revealed in companies?


#PromiseConsulting #Interview #Ilec