Luxury lab

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Conso Lab

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  • Since 2000,
    Promise Consulting’s commitment remained unchanged:
    Help decision makers make the right decisions.
    In order to strengthen the bond between their brands and their customers
    and maximize their Return On marketing Investment
    thanks to our tailor made support and consumer studies.

  • Recent news
    April, 06, 2021

    THE GOOD PROOF: A TOOL TO BETTER COMMUNICATE ON YOUR CSR COMMITMENTS

    See all
  • Recent news
    February, 19, 2021

    THE GOOD COMPANY LANCE THE GOOD PROOF

    See all
  • Recent news
    February, 19, 2021

    CSR Commitments: The Good Company launches The Good Proof

    See all

Who we are

Since more than 15 years, we consel the most beautiful brands in luxury, cosmetics and selective distribution.

Our survey and consulting demarche is based on:

  1. The scientific rigor of our demonstration: the model that analyses brand performance comes from university researches initiated by Pr Philippe Jourdan.
  2. The objectivity of our analyses: thanks to our knowledge of practices and markets, both in France and abroad to provide you a useful clarification for your brand’s strategies.
  3. The operability of our recommendations: all our consultants have an experience in institute and at an announcer, which make their clients appreciate their double culture.
  4. Inquiring mind: a worth the price survey has to be usefully clarified with a precise knowledge of the issues and actors in a permanently evolving world.

Our methodology Monitoring Brand Assets® has been acknowledged as particularly innovative and awarded several times as it provides:

  1. An evaluation of your brands based on the only view that counts: your clients’.
  2. A customization of the survey to perfectly meet your needs and take into account your activity’s specificities.
  3. An individual ("disaggregated") measure of your brands’ value, which allows a sharp targeting for your action plans.
  4. A synthesis of brand equity’s main indicators that reconciles the two main Anglo-Saxon currents of research: Aaker and Keller.
  5. An easy reading of the results thanks to indexes that can interpreted by everyone.
  6. A normative database with more than 1.500.000 questionnaires.
  7. Sharp image levers to act on corporate, retail, offer and digital.
  8. The elaboration of KPI that can be interpreted by every Department in your company and favor a better transverse piloting.
  9. A simulation software of your marketing action plans to make the survey’s lessons operational with your teams.

Standard and abstract consumer studies won’t do anymore.
Brands and Maisons are now looking for factual information
and practical solutions that will help them connect further
to their customers and boost their desirability.

However, Consumers’ behaviors,
attitudes and needs are increasingly complex…
and brands are thinking twice before investing!

Beyond providing you with a consumer study,
Promise Consulting brings you the rigor
and support you need to make the right decision.

Thanks to a made-to-our measure offer
and acclaimed scientific expertise.

Promise Consulting is a recognized expert:
We have our own R&D committee made of 50% academics and 50% marketing professionals. Our committee is constantly producing international academic papers, exploring and developing new methods and softwares and making sure our studies are up to ethical standard.

Several yearly publications in renowned academic press, both in French (Marketing Decisions, Research and Applications in Marketing, the French Marketing Review, etc.) and in English (Canadian and American press).

Major book publications by the managing team,
especially by Professor Philippe Jourdan.

10 prizes won in 7 years for our innovative consumer study tools and 3 “best reseach papers” awards that testify our professional acclaim.

200

consumer studies per year

1 million

interviews in our database

50

studied countries

250

studied brands

60 millions

surveyed consumers

70%

outside of France

Our parti pris is to always provide tailor made consumer studies
that are totally adapted to our clients’ concerns.
The scientific study models we have conceived are merely tools
and frameworks that we may suggest and customize, but never impose.

The 3 P’s of Promise Consulting’s customization are:

Pragmatic :
We always provide the best offer for each budget
Present :
We walk you through step by step, from A to Z
Patient :
We explain, we deliver simple and short reports,
we are precise but not technical

Algeria
Argentina
Australia
Austria
Bahrain
Baltic Countries
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Ghana
Greece
Guatemala
Gulf Countries
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Levant countries
Malaysia
Mexico
Morocco
Nepal
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestine
Panama
Peru
Poland
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sudan
Sweden
Switzerland
Syria
Taiwan
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Yemen

LogoAdetem

  logoEsomar

  logo ICG

PAXTON
Founded in 2010, the strategy consulting firm Paxton has the objective: “To sell high-value products that generate margin.” We help leaders to pursue this objective, using various growth levers such as value-added innovation, adequate pricing policies, efficient marketing spend, and carefully-managed supply and distribution. Paxton was honored by Capital magazine as one of the best 2017 consulting firms in the consumer goods and retail industry.
www.paxton-mc.com

Jean Piquet – CEO

IGC
ICG is an international provider of premium management consulting and project execution services delivered by a 21st century unbundled model. We help our clients by combining curated experts, publications, methods, learning and development, and services from a single global platform. When combined this A-Team of client and ICG components delivers a level of agility not seen from traditional models.
www.internalconsulting.com

David Moloney – Founder and CEO

FEIDA CONSULTING UK
Feida Consulting is a consultancy firm specialized in supporting business leaders in the definition of their strategy and performance improvement between the countries China and France, and more widely in Europe. Feida Consulting intervenes in in multiple areas: “Go-to-market” strategy, partnerships, commercial relationships, or performance improvement, primarily covering the following sectors: luxury, cosmetics & FMCG, tourism, leisure & services. Feida Consulting also provides coaching sessions, intercultural trainings and trainings in Digital Transformation for business leaders from various sectors.
www.feidaconsulting.com

Chunyan Li – Founder and CEO of Feida Consulting, author of the book “Succeeding in the Chinese market” (Eyrolles, speaker on China and Sino-French business.

Case studies

News

April, 06, 2021

THE GOOD PROOF: A TOOL TO BETTER COMMUNICATE ON YOUR CSR COMMITMENTS

Event / Interventions / News / Press

Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.

64% of French people think that a brand should communicate if it implements CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019 when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “we are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.

[READ MORE]

February, 19, 2021

THE GOOD COMPANY LANCE THE GOOD PROOF

Event / Interventions / News / Press / Press releases

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

[READ MORE]

February, 19, 2021

CSR Commitments: The Good Company launches The Good Proof

Event / Interventions / News / Press / Press releases

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

[READ MORE]

See all
February, 19, 2021

THE GOOD COMPANY LANCE THE GOOD PROOF

Event / Interventions / News / Press / Press releases

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

[READ MORE]

February, 19, 2021

CSR Commitments: The Good Company launches The Good Proof

Event / Interventions / News / Press / Press releases

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

[READ MORE]

February, 19, 2021

The Good Company launches The Good Proof

Event / Interventions / News / Press / Press releases

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what proof of commitment should be prioritized for communication? How to differentiate? What innovations with a positive impact should be prioritized?

[READ MORE]

See all
April, 06, 2021

THE GOOD PROOF: A TOOL TO BETTER COMMUNICATE ON YOUR CSR COMMITMENTS

Event / Interventions / News / Press

Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.

64% of French people think that a brand should communicate if it implements CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019 when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “we are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.

[READ MORE]

February, 19, 2021

THE GOOD COMPANY LANCE THE GOOD PROOF

Event / Interventions / News / Press / Press releases

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

[READ MORE]

February, 19, 2021

CSR Commitments: The Good Company launches The Good Proof

Event / Interventions / News / Press / Press releases

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

[READ MORE]

See all
April, 06, 2021

THE GOOD PROOF: A TOOL TO BETTER COMMUNICATE ON YOUR CSR COMMITMENTS

Event / Interventions / News / Press

Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.

64% of French people think that a brand should communicate if it implements CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019 when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “we are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.

[READ MORE]

February, 19, 2021

THE GOOD COMPANY LANCE THE GOOD PROOF

Event / Interventions / News / Press / Press releases

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

[READ MORE]

February, 19, 2021

CSR Commitments: The Good Company launches The Good Proof

Event / Interventions / News / Press / Press releases

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

[READ MORE]

See all

Our offer

You wish to:
—

Team

Our founders
—

Valérie JOURDAN

CEO

— + 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com
—

ESCEM (France Business School – Tours) graduate in 1993, Valérie JOURDAN has started her career as auditor at KPMG. Then she’s headed GfK France’s Management and Finance Department till 2000, before founding and running companies Panel On The Web in 2000 and Promise Consulting in 2008, both having complementary activities.

She’s specialized in brand management, especially in luxury, fashion and beauty. She conducts more than 150 marketing surveys per year – mainly abroad and for major brands in ready-to-wear, skincare, makeup and fashion accessories. She’s also consulted for her expertise in selective distribution. Fashion-addict, always looking for new trends consumption styles, she’s been able to listen to consumers, market and brands to propose an incisive and reactive marketing.

philippe JOURDAN

Partner

— + 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com
—

HEC graduate, doctor in management sciences and University Professor. Philippe JOURDAN was heading GfK’s Projects Management Department before founding companies Panel On The Web in 2000 and Promise Consulting in 2008.

He is allegedly specialized in the measure of brand equity’s evaluation and valorization from the consumer’s point of view. He’s published on this topic in several international academic reviews, has written several marketing books and is a consultant for many companies on this issue.

Clients

Our clients
_

Research & awards

2016

Trophy « Research and Innovation »: Exclusivity & Desirability of luxury brands high range

Awards

Surveys Category.

2013

Silver Trophy – Marketing Magazine Awards

Awards

Surveys Category, for Global Solution Insight©.

2012

Silver Trophy – Marketing Magazine Awards

Awards

Surveys Category, for StarMetrix®

See all
2018

View point: Could culture explain differences of entrepreneurial dynamism? | The cases of France and England

Research

Article of Philippe JOURDAN & Jean-Claude PACITTO, in GESTION2000 , 2017/5-6, Vol. 34

 

RESUME

It is never easy to answer complex questions such as why the differential of entrepreneurial dynamism between countries or continents. As often the causes are multiple. Confronted with the need to understand and act, actors involved in entrepreneurial development and especially public authorities need more comprehensive explanations that can mobilize energies and simplify the search for causes.
We will never understand the success of culturalist explanations if we do not place them in a context of demand for causal simplification of the phenomena studied. These explanations have tended to become seductive theories in the sense of Boudon (1986) and have lost their scientific validity.
Examining the differentiated trajectories of France and England in terms of entrepreneurship will allow us to better reveal the influence of the politico-institutional context on entrepreneurial development and thus relativize the “culturalist” explanations that ultimately explain not much.

2017

Revue Française du Marketing n°262 (4/4)

Research

Chief Editors : Philippe Jourdan & J-C Pacitto

Articles of E. Stevens, O. Ben Hmiden, X. Durand, F. Dosquet, H. Seraphin, V. Bonnardel, R. Sohier, J. Brée, P. Lapoule, E. Colla, C. Fournier & P.L. Dubois.

2017

Revue Française du Marketing n°261 (3/4)

Research

Chief Editors : Philippe Jourdan & J-C Pacitto

Articles of H. Hadj Salem, F. Bakini, N. Mkaouar, L. Graillot, J-B. Welté, A. Ochs, O. Badot, C. Rochette, C. Zumbo-Lebrument, S. Belaïd, S. Ben Mrad, J. Lacoeuilhe & H. Turki Tlili.

See all

Contact

Promise consulting Inc. USA

149 East 36th street
New York 10016
—
+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

 


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Promise consulting Inc. FRANCE

26 rue Richer
75009 Paris
—
+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

 

 

Legal Notice

headquarters : 149 East 36th Street, NY 10016 USA
Tél. : + 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

Employer Identification Number:
26-3451890

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