Star Metrix©

You wish to pick the best brand ambassador for your brand or product campaign.

Star Metrix is a tool designed to evaluate and detect potential brand ambassadors.

Brand ambassadors are key to successful brand communication (especially in luxury and cosmetics). However, it is not enough to have the clients like the designated ambassador and transfer favorable attitude upon the brand. In order to obtain a sound strategy and brand positioning, Star Metrix helps to clairify and establish a complete diagnosis of all aspects simultaneously: image, global evaluation, attitude and perceived consistency between brand and ambassador from the customer’s point of view, thus enabling you to pick the best ambassador for your brand.