Press releases

THE GOOD COMPANY LANCE THE GOOD PROOF

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

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CSR Commitments: The Good Company launches The Good Proof

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

[READ MORE]

The Good Company launches The Good Proof

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what proof of commitment should be prioritized for communication? How to differentiate? What innovations with a positive impact should be prioritized?

[READ MORE]

The Good Company launches The Good Proof and wishes a Happy New Year to those who believe in it.

The Good Company, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof. The Good Company, a consulting agency, launches The Good Proof, a new offering to help brands identify, create and prioritise evidence of their commitment.

The Good Proof combines three types of expertise: The Good Company’s expertise in brand consulting, Promise Consulting’s expertise in market research and customer intelligence and The New Anthropology’s expertise in design thinking and exploratory collective thinking. A unique approach for a specific objective: to help brands see more clearly through the myriad of possible CSR commitments by enabling them to prioritise their evidence.  This methodology, which is based on 5 key and standardised evaluation criteria, ultimately enables corporate decision-makers to define the priority areas of their engagement strategy and to direct their investments towards the most relevant and promising evidence.

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Luc Wise, The Good Company: “Great statements are useless if they are not followed through. Walk the talk, as the Anglo-Saxons say”.

Published by The Good Proof, 4 January 2021

Elected “Advertiser of the Year” and his agency The Good Company founded in 2019 “Agency of Tomorrow” at the 41st edition of the Grand Prix des Agences de L’Année, Luc Wise gives hope. And for good reason, The Good Company is an agency with a very committed DNA, which promises to accompany the change of advertisers from all sides through the prism of responsible and engaging communication. In addition, this Good agency is launching a programme dedicated to the thousand possibilities of CSR: The Good Proof. To begin 2021, the editorial team wanted to know its vision of the market, its CSR roadmap, the challenges overcome last year and the objectives of the year to come. In your sights, good advice is available in interviews.

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#PromiseConsulting #TheGoodProof

Internship: student manager

  • Internship for a desired duration of at least 3 months
  • Fixed-term or permanent contracts are possible depending on the profile
  • Level of studies: Bac +4 minimum (business school)
  • Degree studies in the field of marketing preferred
  • Location of the mission : 76-78 rue Saint Lazare – 75009 PARIS – M° Trinité ou Saint Lazare
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Partnership with The Good Company

The Good Company, in partnership with Promise Consulting and The New Anthropology, is launching a tool to help brands…

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