THE GOOD COMPANY LANCE THE GOOD PROOF
A new offering to help brands identify, create and prioritize evidence of their commitment.
Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …
It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.