Shift System©

You wish to make the right decisions on touchy topics.

Shift System is an interactive tool that allows you to make the right decision and adopt the right angle on touchy subjects your brand has yet to integrate, such as major innovation, a new customer target, ethical or environmental initiatives…

This tool gathers tensions and contradictions experienced by your customer profiles in order to unveil unformulated expectations or weak signals that will ultimately generate resolution strategies. This allows pragmatic innovations with minimum risk that will be well received by your customers.