Research

French review of the marketing n°236 (1/5)

Editor : Philippe Jourdan

Articles of Ph. Jourdan, J. Gouteron, L. Graillot, R. Mencarelli, D. Bourgeaon-Renault, S.Marteaux, J-F. Notebaert, M. Pulh, I. Trabelsi Trigui, G. Giraud, A. Lebecque and A. Teissier.

French review of the marketing n°234/235 (4-5/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, S. Long, N. Chiarelli, J-G. Chiarelli, M-A. Simons, H.B.M Van de Wiel, A. Anis Charfi, P. Volle, J-Ph. Danglade, F. Blanc, Ph. Chassagne, B. Guillon, Ph. Brion.

French review of the marketing n°233 (3/5)

Editor: Philippe Jourdan

Articles of J.C. Pacitto, N. Veg-Sala, A. Geerts, S. Sénéchal, J. Gouteron, M. El Hakim Masmoudi and N. Hajtaieb El Aoud.

French review of the marketing n°232 (2/5)

Editor: Philippe Jourdan

Articles of P. Jourdan, M. Brieu, F. Durif, J. Roy, I. Prim-Allaz, V. Tsapi, J-C. Gilardi, J-M. Tobelem, Ph. Augier, R. Jallouli, F. Raboudi.

New consumer, new marketing: the fighting consumer

Zoom on the fighting consumer, Jourdan P., Laurent F., Pacitto J-C, Collection: Fonctions de l’entreprise, Dunod, PARIS- 208 p.

The Essentials: commercial surveys and research

Jourdan P. and al.- Nathan.- 284 p.

French review of the marketing n°231 (1/5)

Editor: J-F. Boss

Articles of S.P Douglas, O. Badot, B. Cova, P. Hetzel, G. Lipovetsky, J-F Boss, J-P Aimetti, P. Wagner, M. Filser.

Philippe Jourdan is a member of the review panel.