French review of the marketing n°239 (4/5)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, N. Gardes, S. Beguinet, E. Delacroix, V. Guillard, J. Cloutier, E. Frenette, M.J. Lachance, A.Vignolles, A. Bonnefont and 01C. Veille.
Research
French review of the marketing n°237-328 (2-3/5)
Editor: Philippe Jourdan
Articles of E.Colla, D. Van My, G. Cliquet, J. Frisou,S. Rittinger, J. Zentes, R. Vanheems, S. Vanheems, S. Dekhili, C. Connan Ghesquiere and A. Legendre.
French review of the marketing n°236 (1/5)
Editor : Philippe Jourdan
Articles of Ph. Jourdan, J. Gouteron, L. Graillot, R. Mencarelli, D. Bourgeaon-Renault, S.Marteaux, J-F. Notebaert, M. Pulh, I. Trabelsi Trigui, G. Giraud, A. Lebecque and A. Teissier.
French review of the marketing n°234/235 (4-5/5)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, S. Long, N. Chiarelli, J-G. Chiarelli, M-A. Simons, H.B.M Van de Wiel, A. Anis Charfi, P. Volle, J-Ph. Danglade, F. Blanc, Ph. Chassagne, B. Guillon, Ph. Brion.
French review of the marketing n°233 (3/5)
Editor: Philippe Jourdan
Articles of J.C. Pacitto, N. Veg-Sala, A. Geerts, S. Sénéchal, J. Gouteron, M. El Hakim Masmoudi and N. Hajtaieb El Aoud.
French review of the marketing n°232 (2/5)
Editor: Philippe Jourdan
Articles of P. Jourdan, M. Brieu, F. Durif, J. Roy, I. Prim-Allaz, V. Tsapi, J-C. Gilardi, J-M. Tobelem, Ph. Augier, R. Jallouli, F. Raboudi.
New consumer, new marketing: the fighting consumer
Zoom on the fighting consumer, Jourdan P., Laurent F., Pacitto J-C, Collection: Fonctions de l’entreprise, Dunod, PARIS- 208 p.