TRIP TO SWITZERLAND
Promise Consulting travel to Switzerland to meet clients.
Interventions
SOCIAL MEDIA
Tinder “I thought I spoke with 50 men on Tinder, they were 800”
A must-read to understand how social media and other applications exploit our liquido-narcissistic bias. We have written and described it many times.
VAN CLEEF & ARPELS
In 2019, Van Cleef produced an exceptional collection of ruby jewels, a rare stone. An exhibition of unique pieces with large stones – a 60-carat ruby - in Bangkok.
COURBET
Courbet: “recycled gold and laboratory diamonds for a 100% ethical jewelry shop, Place Vendôme since May 2018”. (Manuel Mallen)
CHANEL
Good analysis of Luca Solca: we are happy to work with a calm and human analyst. He knows how to give our metrics on desirability the necessary perspective, even in the most tragic circumstances. A perfect illustration of the complementarity of the figure and the human!
YUKA
VIA STRATEGIES: David Leclabart, DG Australia
Today, 18% of French and 27% of those under 35 use applications like Yuka.
New trusted third parties
These applications pose the crucial question of the trusted third party, which was historically the brands that functioned as a beacon in the night, a benchmark that guaranteed the quality of what was sold. Then, with rising mistrust, the labels began to play this role and now, we shop a phone in hand. We no longer read packaging, we scan barcodes.
30 YEARS OF THE PROMO 88 D’HEC
Celebrations of the 30th anniversary of HEC’s class of 88. Pride. Conviviality. Campus Hec. Reunions. Best regards. Publications. Business