« social media listening : the noise signal » is a result of a collective approach with expert’s meetings from different backgrounds, the document is fed by many accounts, including the ones of Emmanuelle Leneuf of FlashTweet, Philippe Jourdan, CEO of Promise Consulting, or Anna Walid.
Available to Kawa editions.
Presented by Philippe Jourdan, head editor of the French magazine of Marketing, University Professor and founder of Promise Consulting Inc / Panel On the Web, and Pierre-François Brézès, VP & General Manager, American Express Global Commercial Payments.
The aim of the prize according to Philippe Jourdan, was to create a connection between the academic approach and the expressed need of marketers to find a source of knowledge, inspiration and innovation for renewed practices.
Place : The Pavillon Elysée, rue Marbeuf, 75008 Paris.
Nowadays the consumer faces a multitude of data and information flows coming from a hyper- communication society that needs to choose between multiple options.
Agence 79C du storytelling.
Evening exchanges of best practices organized by Adetem, the pleasure of having a dedication of « Le Marketing de la grenouille » written by Philippe Jourdan, Valerie Jourdan and Jean-Claude Pacitto : Our 21st century is marked by a shift in consumers behaviors.
Location: Club des Jeunes Pros – Paris.
At 7.30pm.
Philippe JOURDAN, associate #PromiseConsulting, expert market research and advisor of luxury brands, analyze at #BFMBusiness the luxury goods consumption trends of the Chinese.
With Karine Vergniol presenter at BFM Business, Olivier Abtan, Associate Director and Global Head of Luxury BCG expertise and Jing Yang, founder of Bonjour Brand.
View the show following the link : http://urlz.fr/3oBi
Intervention of Philippe Jourdan, author of « The Marketing of the Frog » which is the «one » in the circles of Marketing and Communication : Reveal the five consumers styles.
Location: Adetem Mediterranean Club .
At 06pm.
A professional exchange morning : Jean-Claude Pacitto, co author with Philippe Jourdan Jourdan and Valerie of « the Marketing of the frog », will present the five types of behaviors that develop consumers face the current economic situation today.