Exclusivity & Desirability – USA
Intervention by Philippe Jourdan (Promise Consulting) and Luca Solca (Exane BNP) at the EIML (International School of Luxury Marketing).
Research
Social media listening : from the noise to the signal
Contribution of Philippe Jourdan to the white paper to Yann Gourvennec
Kawa Editions
54 pages
ISBN: 978-2-36778-099-3
Release date: September 2016
Future of storytelling
Contribution of Philippe Jourdan to the white paper
Download: http://79c.fr/livre-blanc/
Components: advice, creation, digital, international group carlin
79C Agency16
French review of the marketing n°256 (2/4)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, H. Turki, F. Sayadi, L. Boujbel, A. Clauzel, C. Riché, M. Vidal, B. Hetet, C.-L. Ackermann, J.-P. Mathieu, I. Abbes and Y. Hallem.
French review of the marketing n°255 (1/4)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, V. Silhouette-Dercourt, L. Carsana, S. Falcy, S. Reydet, M. Ferreira Da Silva, P. Ezan, L. Botti, A. Corne, O. Goncalves, E. Robinot, J. Cusin, J. Passebois Ducros and A. MacLennan.
The Frog Marketing: New branding strategies for new consumers
Philippe Jourdan, Valérie Jourdan, Jean-Claude Pacitto
Book published by KAWA
http://bit.ly/1O2JBjN
Available in 6,000 points of sale in France, Belgium and Luxembourg, Fnac network and at Amazon
Available in e-book version
230 pages
ISBN 978-36778-075-7
Kawa Editions
French review of the marketing n°254 (4/4)
Editor: Philippe Jourdan
Articles of Ph. Jourdan, J.-C. Pacitto, L. Sempé, T. Abid, J.-L. Moulins, A. Vignolles, F. Loose, B. Siadou-Martin, S. Piquet and Ch. Sellen.