Conference host by Philippe Jourdan at EIML, Ecole International du Marketing et du Luxe.
Discover the interview of Philippe Jourdan https://www.facebook.com/EIMLParis/videos/itw-philippe-jourdan/2472203036340649/?locale=eu_ES
LVMH and Rihanna are ready to propel Fenty. This is news that does not surprise us, having been among the first institutes to raise the performance of this young eponymous brand on the US market in beauty.
Office workers and skilled workers are fewer and fewer in France, while the jobs of managers and unskilled progress.
And, according to researchers, this trend has been accentuated since the 2008 crisis. Globalization, technological progress and relative wage rigidity explain this polarization of jobs. According to the OECD, every decade, 1% of the population stops belonging to the middle classes.
Who’s afraid of CRRC, the Chinese railway giant? I pointed out in a recent conference the danger of the Chinese TGV, at the forefront of technology.
CSR: “the world of startups does not care royally”. These are some of the conclusions of our study on Millennials, brands, the world and the quest for meaning.
Seen this morning in the window of a Duty-Free, the Victorinox knife in a box year of the pig. Precisely the type of marketing perfectly deciphered by the Chinese today and of which they complain when the Chinese culture is here an argument plated to sell more. Not sure it’s a good idea. Let’s debate.
An article that has the merit of enlightening the debate on the future of the Internet. With the slowdown in the pace of new connections to the Web, there is no doubt that the debate deserves to be open. What Internet do we want tomorrow for our children?