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THE GOOD PROOF: A TOOL TO BETTER COMMUNICATE ON YOUR CSR COMMITMENTS

Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.

64% of French people think that a brand should communicate if it implements CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019 when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “we are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.

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THE GOOD COMPANY LANCE THE GOOD PROOF

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

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CSR Commitments: The Good Company launches The Good Proof

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

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The Good Company launches The Good Proof

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what proof of commitment should be prioritized for communication? How to differentiate? What innovations with a positive impact should be prioritized?

[READ MORE]

THE GOOD COMPANY LANCE THE GOOD PROOF

A new offering to help brands identify, create and prioritise evidence of their commitment.

What evidence of commitment should be prioritised for communication? How to stand out from the crowd when all brands today are seeking to highlight their social and environmental commitments? What innovations with a positive impact should be prioritised? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a wide range of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof©.

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THE GOOD PROOF: THE TOOL FOR IDENTIFYING EVIDENCE OF COMMITMENT

In the jungle of good intentions, real or supposed brand commitments, how do you find your way around? Who to believe? Should we communicate or not? The Good Company, with Promise Consulting and The New Anthropology, offers a new tool: The Good Proof. With three areas of expertise: those of The Good Company in brand consultancy, those of Promise Consulting in market research and customer intelligence and those of The New Anthropology in design thinking and exploratory collective reflection. “Labels, standards, products, services, sourcing, employer branding… the possible fields of intervention for a company in terms of social and environmental responsibility are potentially very vast. At a time when brands are more than ever called upon to take a stand on responsible issues (cf. the current events surrounding the Pact Law, companies with a mission or the Etats Généraux de la Communication), the question of which initiatives to put forward is urgently raised” explains Luc Wise, CEO and Founder of The Good Company. Several advertisers are already beta-testing this new tool.

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THE GOOD COMPANY LAUNCHES THE GOOD PROOF

According to our information, The Good Company, an independent consulting and creative agency born in early 2019 and headed by Luc Wise, is launching The Good Proof. The key is a new offer to enable brands to identify, create and prioritize the evidence of their commitment, in a context of excessive valorisation of societal and environmental commitments. The Good Proof combines the expertise of The Good Company (brand consulting) with that of Promise Consulting (market research and customer intelligence) and The New Anthropology (design thinking and collective exploratory thinking), partners in the project. The Good Proof is already being tested by several advertisers including the MOM group, Intermarché, the mutualist group VYV or the cosmetics brand Kadalys.

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