CSR
CSR: “the world of startups does not care royally”. These are some of the conclusions of our study on Millennials, brands, the world and the quest for meaning.
Interventions
CHINESE NEW YEAR
Seen this morning in the window of a Duty-Free, the Victorinox knife in a box year of the pig. Precisely the type of marketing perfectly deciphered by the Chinese today and of which they complain when the Chinese culture is here an argument plated to sell more. Not sure it’s a good idea. Let’s debate.
WEB
An article that has the merit of enlightening the debate on the future of the Internet. With the slowdown in the pace of new connections to the Web, there is no doubt that the debate deserves to be open. What Internet do we want tomorrow for our children?
TRIP TO SWITZERLAND
Promise Consulting travel to Switzerland to meet clients.
SOCIAL MEDIA
Tinder “I thought I spoke with 50 men on Tinder, they were 800”
A must-read to understand how social media and other applications exploit our liquido-narcissistic bias. We have written and described it many times.
VAN CLEEF & ARPELS
In 2019, Van Cleef produced an exceptional collection of ruby jewels, a rare stone. An exhibition of unique pieces with large stones – a 60-carat ruby - in Bangkok.
COURBET
Courbet: “recycled gold and laboratory diamonds for a 100% ethical jewelry shop, Place Vendôme since May 2018”. (Manuel Mallen)