Press

Are we really at war with a virus?

Published by La conversation, March 16, 2020

On the evening of Monday 16 March, French television channels interrupted their usual programmes to broadcast the speech by the President of the Republic, Emmanuel Macron. These speeches remain rare and embody a symbolic dimension for the power. They take place during great moments such as Christmas or the national holiday, but also in the context of extraordinary circumstances. They contain a setting, a décor, music with the national anthem, images of the presidential palace or the European and French flags.

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#covid19 #economy #france #macron #consumption

 

LUXURY: THE SHOCK OF PHOTOS, THE WEIGHT OF WORDS

The Bernstein luxury analyst, Luca Solca, embarked on an original exercise with the support of Promise Consulting: the demonstration of the development of a highly calibrated lexical field in the annual environmental reports of luxury companies on the last exercises.

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Luxury: the shock of photos, the weight of words

Published by Anthony Bondain | Zonebourse, July 23, 2019

Good connoisseurs of the Luxury sector (with a capital L) know that the current dominant companies, the Hermès, LMVH or Kering, have built their strategy on the move upmarket. This is the case for their products, of course. But it also applies to what they say. “The weight of words, the shock of photos”: Jean Cau’s famous formula, abandoned by Paris Match about ten years ago, could very well be taken up by the industry to define its brand strategy.
In 2019, when it comes to the Luxury Goods industry, nothing illustrates products better than the superb images offered in the press or on the Internet by the various brands. However, the written word is becoming increasingly important, even if it is less visible than the rest. “Brands are increasingly tending to anchor the stories they tell in craftsmanship and sustainable development,” explains Luca Solca. The analyst in charge of luxury at Bernstein has embarked on an original exercise with the support of Promise Consulting: the demonstration of the development of a highly calibrated lexical field in the annual environmental reports of Luxury Goods companies over the last few years.

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#Luxury #LVMH

REFERENDUM AGAINST ADP PRIVATIZATION: “a scenario that goes beyond fiction”

A strong majority of French citizens of voting age (57%) are ready to vote on the RIP, and 69% of them are against the privatization of ADP.

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HIGH PRICE, IMAGE CONTROLLED … IS APPLE A LUXURY BRAND?

Gael the Bellago questions Philippe Jourdan and Jean-Noël Kapferer.

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High price, controlled image… Is Apple a luxury brand?

Published by Gael LE Bellego | Capital, 25/03/2019

The iPhone XS Max is worth 1,659 euros, the Apple Watch 4 is equipped with a Hermès leather strap, and the… Does owning an Apple brand item make us the “happy few”? November 2018: at 114, Champs-Elysées, Apple opens a 2900 square meter temple (photo above) on six floors! Its new flagship is a real eye-catcher: a corner rotunda, oak staircases, restored 19th century stained glass windows, a glass roof equipped with solar panels? To be displayed like this, on the most expensive avenue in the world (rent of 14 million euros per year), is bling and ostentatious indeed. But above all, it seems the surest way to “be”. Even today, when we think of “luxury”, we first think of the heritage sectors (fashion, leather goods, jewellery, cars…), but above all of the names of groups, brands, the refined coats of arms of a distinguished, celestial industry. Kering, LVMH, Richemont, Hermès, Chanel… “Oh la la”, and hand on the mouth in O.

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#Conso #Iphone #Apple #France

GILETS JAUNES: 30% OF FRENCH FOR THE PROHIBITION OF THE DEFENSE BALL LAUNCHER

“Are you for or against the use of the Defense Ball Launcher (LBD)? Faced with this question, the French are divided.

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