In the jungle of good intentions, real or supposed brand commitments, how do you find your way around? Who to believe? Should we communicate or not? The Good Company, with Promise Consulting and The New Anthropology, offers a new tool: The Good Proof. With three areas of expertise: those of The Good Company in brand consultancy, those of Promise Consulting in market research and customer intelligence and those of The New Anthropology in design thinking and exploratory collective reflection. “Labels, standards, products, services, sourcing, employer branding… the possible fields of intervention for a company in terms of social and environmental responsibility are potentially very vast. At a time when brands are more than ever called upon to take a stand on responsible issues (cf. the current events surrounding the Pact Law, companies with a mission or the Etats Généraux de la Communication), the question of which initiatives to put forward is urgently raised” explains Luc Wise, CEO and Founder of The Good Company. Several advertisers are already beta-testing this new tool.



According to our information, The Good Company, an independent consulting and creative agency born in early 2019 and headed by Luc Wise, is launching The Good Proof. The key is a new offer to enable brands to identify, create and prioritize the evidence of their commitment, in a context of excessive valorisation of societal and environmental commitments. The Good Proof combines the expertise of The Good Company (brand consulting) with that of Promise Consulting (market research and customer intelligence) and The New Anthropology (design thinking and collective exploratory thinking), partners in the project. The Good Proof is already being tested by several advertisers including the MOM group, Intermarché, the mutualist group VYV or the cosmetics brand Kadalys.


Post-Covid France: a still timid recovery in consumption

Published by Cosmétique Mag, on 20 July 2020

The French remain cautious and for the moment favour spending on activities with a social vocation, as if to forget about confinement.

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Published by Promise Consulting – The 28 , April 2020

A survey was conducted on 600 Chinese with the highest incomes to measure the ability of luxury shopping in certain current markets during the second wave of the global pandemic.

#covid19 #china #consommation #survey #shopping #luxury #promiseconsulting #panelontheweb

Post-Covid-19 luxury: will China keep its promises?

Published by Dominique Muret | Fashion Network, April 24, 2020

Placed in quarantine at the end of January because of the coronavirus pandemic, China gradually resumed its activities after a month and a half of containment. While the luxury goods industry has started to reopen a large part of its stores in this country and hopes to receive a decisive recovery signal there, the first returns are heralding a recovery between light and shadow, while sketching the contours of a market that will be very different from the one before Covid-19.
On the occasion of the publication of the quarterly results of the main players in the luxury goods sector, the first promising indications are coming from the Middle Kingdom. On 16 April, the giants L’Oréal and LVMH reported a positive trend. Between January and March 2020, the world leader in cosmetics recorded a 6.4% increase in sales in the country, which “already shows an encouraging recovery in the consumption of beauty products,” according to CEO Jean-Paul Agon. For his part, LVMH’s Chief Financial Officer, Jean-Jacques Guiony, said that in April, for the group’s main brands, namely Louis Vuitton, Dior and Sephora, “the recovery has been rapid, with growth rates of 50% as of April 15”.


#China #Coronavirus #Containment #FashionNetwork

Coronavirus screening: the reasons for the French testing fiasco

Published by Stéphane Foucart and Stéphane Horel, April 24, 2020

Procurement difficulties, government delays, corporate and regulatory gridlock have cost the country precious weeks.
“Test, test, test! “No advice to combat Covid-19 has been less followed in France than that given on March 16 by Tedros Adhanom Ghebreyesus, the Director General of the World Health Organization (WHO). Yet the idea is simple. Screening people suspected of carrying the virus, even if they are only slightly symptomatic, makes it possible to isolate them and break the chain of transmission of the disease.


#covid19 #economy #france #consumption

Economic recovery: will Europe and the United States follow China’s example?

Published by Herve Dewintre | Fashion United, Sunday 19 April 2020

The announcement of sales recorded by the Hermès boutique in Guangdong – $2.7 million in one day – on the opening day after the lockdown, rekindled hope in Europe and the United States. Everyone saw it as a sign of a brilliant recovery along a V-shaped curve well known to economists: business stops and then, in a few weeks, returns to its normal pre-crisis level.
Is what China is experiencing transposable elsewhere? Will GDP rebound to its previous level? The first observation is that the recovery in China is real, and all the signals are encouraging. “It looks like a fairly strong recovery, based on the data we have,” said Robin Brooks, formerly of Goldman Sachs, now Chief Economist at the Institute of International Finance (IIF). The IIF is a Washington-based global association of major banks and financial institutions that was founded in 1983. In 2011, it was notably charged with negotiating the write-down of the value of Greece’s receivables.


#Europe #Consumption #Coronavirus #Hermes