Research

French review of the marketing n°237-328 (2-3/5)

Editor: Philippe Jourdan

Articles of E.Colla, D. Van My, G. Cliquet, J. Frisou,S. Rittinger, J. Zentes, R. Vanheems, S. Vanheems, S. Dekhili, C. Connan Ghesquiere and A. Legendre.

French review of the marketing n°236 (1/5)

Editor : Philippe Jourdan

Articles of Ph. Jourdan, J. Gouteron, L. Graillot, R. Mencarelli, D. Bourgeaon-Renault, S.Marteaux, J-F. Notebaert, M. Pulh, I. Trabelsi Trigui, G. Giraud, A. Lebecque and A. Teissier.

French review of the marketing n°234/235 (4-5/5)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, S. Long, N. Chiarelli, J-G. Chiarelli, M-A. Simons, H.B.M Van de Wiel, A. Anis Charfi, P. Volle, J-Ph. Danglade, F. Blanc, Ph. Chassagne, B. Guillon, Ph. Brion.

French review of the marketing n°233 (3/5)

Editor: Philippe Jourdan

Articles of J.C. Pacitto, N. Veg-Sala, A. Geerts, S. Sénéchal, J. Gouteron, M. El Hakim Masmoudi and N. Hajtaieb El Aoud.

French review of the marketing n°232 (2/5)

Editor: Philippe Jourdan

Articles of P. Jourdan, M. Brieu, F. Durif, J. Roy, I. Prim-Allaz, V. Tsapi, J-C. Gilardi, J-M. Tobelem, Ph. Augier, R. Jallouli, F. Raboudi.

New consumer, new marketing: the fighting consumer

Zoom on the fighting consumer, Jourdan P., Laurent F., Pacitto J-C, Collection: Fonctions de l’entreprise, Dunod, PARIS- 208 p.

The Essentials: commercial surveys and research

Jourdan P. and al.- Nathan.- 284 p.