Press releases

Volkswagen : when communication is “FLU” !

Taking a global shift, the Volkswagen case (VW) has serious consequences today for the German group. Thus, beyond the fall of the share on the stock market (the largest in its history), the financial losses and future (the group faces a fine totaling 18 billion dollars), the brand image, flag bearer of the “made in Germany” and excellence is now tainted for cheating … What will be the eventual footprint for the manufacturer and for the various group brands (Porsche, Audi, etc.) ?
What impact on other automakers? How to rebuild the trust capital when we lied ?

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Storytelling : how efficient is brand strategy ?

In order to pursue its repositioning on storytelling for women, the agency 79C  (formerly Carlin Communication), has asked Promise, a marketing survey and consulting institute, to survey the perception of “storytelling” amongst more than 500 French citizens. This communication process is more and more used in several sectors, but the agency 79C wanted a focus on storytelling’s impact towards brand devoted to women, and more especially Fashion and Beauty.

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Promise joined the very closed circle of experts Internal Consulting Group (ICG)

Promise, research firm and consultancy in branding, becoming one of 300 highly qualified members of International Consulting Group (ICG). This network transnationally brings together the best experts in different fields (marketing, finance, governance, risk management etc …) aims to offer companies high-level consulting services.

Internal Consulting Group: a new approach of the Board
Since its creation in 2011, ICG brings together strategy consultants and high-value management, each with complementary skills , covering a broad spectrum of industries and trades.

 

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Promise Consulting joins the exclusive circle of International Consulting Group (ICG) experts

Since its creation in 2011, ICG has gathered strategy and management consultants with a high mark-up. Each has complementary capacities and covers a very wide spectrum of activity and field functions. First global platform for consulting services for companies (multinational or small companies), ICG offers a wholly pioneering approach to consulting: missions led by the best international experts in their fields, who have an innovative insight of their sector, and the constitution of dedicated, agile, flexible and reactive teams.

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Storytelling : how effective for branding ? 1 of 3 French expect from a brand that tells him a story

Promise delivers here the main findings of the study:

The emergence of emotional criteria in the consumer …

If the quality of products and services offered by fashion and beauty brands remains a fundamental criterion for buyers ( 45% of respondents placed in 1 st position for fashion brands and 49% for beauty stores), the ‘Promise study reveals the emergence of expectations that are more emotional today. Indeed, just over 20% of men and women surveyed seek interaction, dialogue, emotion, a story around the brand …

 

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Barometer Promise – Exane BNP “exclusivity and desirability” 2015 : Wealthy French classify their brands

In collaboration with Exane BNP , a major player in the Finance market in Europe and a recognized specialist in research and sector analysis on European equities, Promise , consultancy and marketing research, publishes the results of the 1 st wave of the Barometer Promise – Exane BNP “Luxury and Desirability 2015”. This barometer class the top 15 most exclusive and most desirable brands  in France in the Fashion sector . This barometer is established among the wealthiest women and focuses on the brand ready-to-wear, bags, shoes and accessories from the rankings Industry Interviews, Exane Paribas Estimates & Analysis (2014).

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Barometer Promise – Exane BNP « Exclusivity and Desirability » 2015: THE FRENCH WEALTHY RANK THEIR MARKS

This barometer in collaboration with BNP Exane reflects our desire to bring the Marketing and Sector Analysis and Financial. Our Brand Monitoring Assets® approach proves highly complementary analyzes conducted by the experts of BNP Exane and in this, the results of our common barometer apprehended two different angles of expertise, marketing and financial, bring a unique added value to executives and decision makers in the luxury sector.

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