Presentation by Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

Proud to introduce you to the M2 Business Engineers. Prestigious and involved professionals and academics, motivated and passionate students, have made this course the most renowned 2nd Master in France in its category. For those who want to join us next year, a short presentation by the Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE


Luc Wise, The Good Company: “Great statements are useless if they are not followed through. Walk the talk, as the Anglo-Saxons say”.

Published by The Good Proof, 4 January 2021

Elected “Advertiser of the Year” and his agency The Good Company founded in 2019 “Agency of Tomorrow” at the 41st edition of the Grand Prix des Agences de L’Année, Luc Wise gives hope. And for good reason, The Good Company is an agency with a very committed DNA, which promises to accompany the change of advertisers from all sides through the prism of responsible and engaging communication. In addition, this Good agency is launching a programme dedicated to the thousand possibilities of CSR: The Good Proof. To begin 2021, the editorial team wanted to know its vision of the market, its CSR roadmap, the challenges overcome last year and the objectives of the year to come. In your sights, good advice is available in interviews.


#PromiseConsulting #TheGoodProof

04 April 2016 – Conference « The Marketing of the Frog » : How to seduce changing consumers?

Intervention of Philippe Jourdan, author of « The Marketing of the Frog » which is the «one » in the circles of Marketing and Communication : Reveal the five consumers styles.

Location: Adetem Mediterranean Club .
At 06pm.

Conference «New risks for new lifestyles» : Organized by the LAB from 9:00 to 12:30am

A professional exchange morning : Jean-Claude Pacitto, co author with Philippe Jourdan Jourdan and Valerie of « the Marketing of the frog », will present the five types of behaviors that develop consumers face the current economic situation today.

Breakfast debate with Philippe and Valérie Jourdan around their work: marketing of the frog.

This morning, there were intense conversations concerning the Digital revolution, Marketing bashing and the reconciliation between the B2B and B2C’s behaviors.

Intervention of Philippe and Valérie Jourdan  CEO #Promise led by Jean-Denis Garo : Presentation of the book the #marketingofthefrog published in Kawa éditions. Favored by social networks, in front of several Marketing Managers from the IT sector.

A Debate-evening devoted to China and luxury under the theme: «What strategies for luxury brands in China in 2016 and beyond? »

Philippe Jourdan, CEO #Promise, will speak in a debate on a prominent topic, sharing the lessons from many researches that have been conducted in China for 10 years in the world of Fashion and Luxury for the most prestigious brands.

The debate will start at 19 :00 at Hôtel de l’Industrie, 4 place Saint Germain des Près, 75006 Paris, France.