Mode of collection : Online data collection through our own access panel.
Data collection period : 2nd half of 2014.
interview’s Target : French representative population over 18 years in terms of gender, age, CSP and residential area.
According to a study by Promise, consulting and marketing studies, 15% of the French plan to receive or offer an engagement ring in the next 5 years. This share is even close to 30% among 18-34 years old.
Approaching the year ends, the French will they forget the gloom of these times of crisis to turn to festive purchases. Among the purchases associated with festivities and celebrations with friends or in a more intimate circle again, the Champagne at the top of the list.
88% of the French do not plan to spend more this Christmas than last year …
Promise, studies and consultancy company specializing in the study of the consumer perspective of brands, published the results of a study of the French Christmas spending estimates and the interest they will buy french for the holidays.
Approaching the year ends, the French will they forget the gloom of these times of crisis to turn to festive purchases. Among the purchases associated with festivities and celebrations with friends or in a more intimate circle again, the Champagne at the top of the list.
Faced with the increased trade deficit and more broadly to revive a consumer at half mast, public authorities have established a mission « France brand » one of whose objectives is to assert the primacy of the country brand (and thereby of all products made in France).
Promise, studies and consultancy company specializing in the study of the consumer perspective brands, publishes some results of a large study on the behavior of the French in care and beauty routine.