Event

Desirability and Exclusivity Luxury Brands China 2019

This study is conducted by Alliance Berstein and Promise Consulting among the most affluent people in the luxury universe. It measures the desirability and exclusivity of brands in the world of fashion and luxury accessories. The first Chinese edition was conducted in 2015. So this is the second edition for China.

The presentation will be preceded by a short introduction on trends in the Chinese luxury market. The conclusions will focus on the challenges facing Western brands in the Chinese market in the coming years.

Presentation of the 2nd edition of the Front Row Barometer

Exclusive presentation of our 2nd edition of the FRONT ROW barometer on the desirability and exclusivity of fashion brands in China.
Key note speakers : Philippe JOURDAN, founding partner of PROMISE CONSULTING and Luca SOLCA for Alliance Berstein.

Location : lounges and terrace of the ALFRED SOMMIER hotel (https://www.alfredsommier.com/fr/)

#desirability #exclusivity #frontrow #consumerbehavior #brandimage #marketresearch #data

SUBSCRIBE TO OUR STUDY ON LUXURY AND MILLENNIALS: SEARCH FOR MEANING OR NARCISSISTIC INTROSPECTION?

Sustainability? Sustainable development? CSR? Many terms that attract the interest of brands and retailers. But finally, what are Millennials waiting for in terms of brand engagement? Our exploratory study available in subscription to a large sample of Millennials, future collaborators of the luxury brings precious lighting in…

  • Refining the attitude towards luxury in general
  • Qualifying what makes sense for a luxury brand
  • Characterizing a purchase that makes sense vs. a senseless purchase

 

To discover how the Millennials, in their relationship to luxury, are very different from the “clichés” that sometimes describe them, we are pleased to send you a copy of the order form for this hybrid, qualitative and quantitative study.

The subscription includes :

  • A 1h30 presentation by Philippe Jourdan, founding partner, and professor of the universities in your premises in the Paris region with your team involved regarding the subject
  • A summary note (16 pages)
  • A presentation support in PowerPoint format illustrated with many examples that have marked the minds of this generation (37 slides)

 

Download the abstract and the purchase order

GALERIE LAFAYETTE GOURMET

SOMMET DU LUXE ET DE LA CREATION MEETING

SAKS

NEIMAN MARCUS