Press releases

“Desirability & Exclusivity” of luxury brands

Promise Consulting and Exane BNP Paribas join forces to analyze the financial health of the luxury brands concerning “Brand Desirability and Exclusivity”. Promise Consulting will soon reveal its results of the UK barometer.

To know the results, contact us: philippe.jourdan@promiseconsultinginc.com

Read the press release

PHYSICAL TRADE VS. DIGITAL TRADE. Beauty products: Does the need for a physical experience condemn e-commerce?

PROMISE CONSULTING INC., MARKETING ADVISORY AND STUDY COMPANY HAS INTERESTED IN PURCHASING PLACES FAVORITE FRENCH PEOPLE FOR THEIR BEAUTY PRODUCTS (MAKEUP, CARE AND PRODUCTS FOR THE BODY AND HAIR).

Read the whole article

« THE DIGITAL EXPLAINED TO MY BOSS » : THE ALL-POWERFUL DIGITAL CONSUMER

Philippe Jourdan, Valérie Jourdan and Jean-Claude Pacitto, founding partners of Promise Consulting Inc. and associate researcher at ESSCA, by their expertise in marketing and digital, wished to contribute to « Le Digital Explained to my Boss », A book by Yann Gourvennec and Hervé Kabla published by Kawa to be published on 16 March. The book deals with digital, its weight in our everyday consumer but also in that of companies.

Read the whole article

PHYSICAL TRADE VS. DIGITAL TRADE. Clothing, lingerie, shoes, fragrances: e-commerce wins the battle of satisfaction and recommendation

Clothes, lingerie, shoes, perfumes … just a short distance from Valentine’s Day, Promise Consulting Inc., a consulting and marketing consultancy, looked at the French favorite shopping spots to satisfy their spouse on the day J.

Read the whole article

« HOW TO ACCELERATE INNOVATION THROUGH CONNECTED TRADE »

Promise Consulting Inc in partnership with Messe Frankfurt France are pleased to invite you to their round table:
« HOW TO ACCELERATE INNOVATION THROUGH CONNECTED TRADE »

Read the whole article

«TEMPERATURE OF TRADEMARKS AND HOW TO MEASURE »

Promise Consulting Inc and BNP Exane Paribas in partnership with TRAUB and Threadstone are pleased to invite you to their first round table on the following topic :
« TEMPERATURE OF TRADEMARKS AND HOW TO MEASURE »

Read the whole article

THE SURVEY PROMISE CONSULTING INC. When insecurity inhibits the consumption of branded products?

Promise Consulting Inc., a consulting company and marketing studies, published the first results of a survey in several parts on the relationship between the purchase and use. This study is to determine the weight of less use in time for the purchase or more precisely on the desire to eat, wear, use or renew the assets that we have, particularly in the field of luxury consumer products.
The first phase of this study examines the relationship between perceived insecurity and less use of the products that we have, with a focus on the goods and values of products. The first results are unveiled exclusively.

Read the whole article