News

THE GOOD COMPANY LANCE THE GOOD PROOF

A new offering to help brands identify, create and prioritize evidence of their commitment.

Which proofs of commitment to prioritize for communication? How to differentiate oneself when all brands today are looking to highlight their social and environmental commitments? Which innovations with a positive impact should be prioritized? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a broad spectrum of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof.

[READ MORE]

CSR Commitments: The Good Company launches The Good Proof

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what evidence of commitment should be prioritized for communication? How to differentiate? Which innovations with a positive impact should be prioritized? It is to answer all these questions that The Good Company, a committed and responsible consulting agency, is launching a new tool, The Good Proof, to help brands identify, create and prioritize evidence of their commitment.

[READ MORE]

The Good Company launches The Good Proof

The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool to help brands identify, create and prioritize evidence of their commitment.

At a time when all brands today are seeking to highlight their social and environmental commitments, what proof of commitment should be prioritized for communication? How to differentiate? What innovations with a positive impact should be prioritized?

[READ MORE]

THE GOOD COMPANY LANCE THE GOOD PROOF

A new offering to help brands identify, create and prioritise evidence of their commitment.

What evidence of commitment should be prioritised for communication? How to stand out from the crowd when all brands today are seeking to highlight their social and environmental commitments? What innovations with a positive impact should be prioritised? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a wide range of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof©.

[READ MORE]

THE GOOD PROOF: THE TOOL FOR IDENTIFYING EVIDENCE OF COMMITMENT

In the jungle of good intentions, real or supposed brand commitments, how do you find your way around? Who to believe? Should we communicate or not? The Good Company, with Promise Consulting and The New Anthropology, offers a new tool: The Good Proof. With three areas of expertise: those of The Good Company in brand consultancy, those of Promise Consulting in market research and customer intelligence and those of The New Anthropology in design thinking and exploratory collective reflection. “Labels, standards, products, services, sourcing, employer branding… the possible fields of intervention for a company in terms of social and environmental responsibility are potentially very vast. At a time when brands are more than ever called upon to take a stand on responsible issues (cf. the current events surrounding the Pact Law, companies with a mission or the Etats Généraux de la Communication), the question of which initiatives to put forward is urgently raised” explains Luc Wise, CEO and Founder of The Good Company. Several advertisers are already beta-testing this new tool.

[READ MORE]

Presentation by Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

Proud to introduce you to the M2 Business Engineers. Prestigious and involved professionals and academics, motivated and passionate students, have made this course the most renowned 2nd Master in France in its category. For those who want to join us next year, a short presentation by the Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

[READ MORE]

Luc Wise, The Good Company: “Great statements are useless if they are not followed through. Walk the talk, as the Anglo-Saxons say”.

Published by The Good Proof, 4 January 2021

Elected “Advertiser of the Year” and his agency The Good Company founded in 2019 “Agency of Tomorrow” at the 41st edition of the Grand Prix des Agences de L’Année, Luc Wise gives hope. And for good reason, The Good Company is an agency with a very committed DNA, which promises to accompany the change of advertisers from all sides through the prism of responsible and engaging communication. In addition, this Good agency is launching a programme dedicated to the thousand possibilities of CSR: The Good Proof. To begin 2021, the editorial team wanted to know its vision of the market, its CSR roadmap, the challenges overcome last year and the objectives of the year to come. In your sights, good advice is available in interviews.

[READ MORE] 

#PromiseConsulting #TheGoodProof