News

04 April 2016 – Conference « The Marketing of the Frog » : How to seduce changing consumers?

Intervention of Philippe Jourdan, author of « The Marketing of the Frog » which is the «one » in the circles of Marketing and Communication : Reveal the five consumers styles.

Location: Adetem Mediterranean Club .
At 06pm.

Conference «New risks for new lifestyles» : Organized by the LAB from 9:00 to 12:30am

A professional exchange morning : Jean-Claude Pacitto, co author with Philippe Jourdan Jourdan and Valerie of « the Marketing of the frog », will present the five types of behaviors that develop consumers face the current economic situation today.

Breakfast debate with Philippe and Valérie Jourdan around their work: marketing of the frog.

This morning, there were intense conversations concerning the Digital revolution, Marketing bashing and the reconciliation between the B2B and B2C’s behaviors.

Intervention of Philippe and Valérie Jourdan  CEO #Promise led by Jean-Denis Garo : Presentation of the book the #marketingofthefrog published in Kawa éditions. Favored by social networks, in front of several Marketing Managers from the IT sector.

 

A Debate-evening devoted to China and luxury under the theme: «What strategies for luxury brands in China in 2016 and beyond? »

Philippe Jourdan, CEO #Promise, will speak in a debate on a prominent topic, sharing the lessons from many researches that have been conducted in China for 10 years in the world of Fashion and Luxury for the most prestigious brands.

The debate will start at 19 :00 at Hôtel de l’Industrie, 4 place Saint Germain des Près, 75006 Paris, France.

The 15 most exclusive and desirable brands in china by Promise Consulting

#Vimeo : The barometer #Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China. Click on « Read more » to watch the video.

 

 

The 15 most exclusive and desirable brands in china by Promise Consulting

#Vimeo : The barometer #Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China. Click on « Read more » to watch the video.