Press releases

« SOCIAL MEDIA LISTENING » : CAN BE STRONG BRAND AND BE SATISFIED LISTENING?

Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Social Media Listening ». The book deals with social networks, their limitations and their scopes.

Read the whole article

BAROMETER PROMISE – EXANE BNP : LUXURY IN THE USA 2016

Classifying the 22 most known, purchased, exclusive and desired brands in the US in the universe of personal luxury goods (fashion). This year’s barometer was conducted amongst the wealthiest American women from the Industry Interviews ranking, Exane Paribas Estimates & Analysis (2015), who were interrogated on the categories ready-to-wear, handbags, shoes and accessories.

Read the whole article

Crystal Digital Book

Crystal Events (organizer of the Cristal Festival in Courchevel) launches the « Crystal Digital Book ».
For this occasion, Promise Consulting is nominated for this award with his book Marketing of the Frog news for new consumer brand strategies”.

 

Read the whole article

1st Research Award RFM / @ADETEM under the patronage of American Express confirms the excellence of French Research in Marketing

Philippe Jourdan, president of the jury of this first edition, sincerely thanks the multidisciplinary jury of nine members, consisting of academics and professionals, French and Francophone (2 Swiss, 1 resident in Switzerland and one resident in San Francisco), for their adopted scientific assessment process based on the following criteria: originality of the subject, mastery of literature, rigor of the scientific and methodological approach, coherence of the argumentation and finally, the paper’s managerial contributions and its usefulness for Marketing professionals.

Read the whole article

Output of the book : “Entreprendre une introduction à l’entrepreneuriat”, written by Frank Jansen with contributions from Jean Claude and Philippe Jourdan Pacitto Promise Consulting.

“With my colleague Jean-Claude Pacitto, we wanted to dismantle a misconception that SMBs do not have marketing approach. In fact, they adopt today a unique marketing approach, pragmatic, often based on confrontation the observation of the terrain and marketing strategy developed… “, explains Philippe Jourdan CEO of Promise Consulting.

Read the whole article

Promise Consulting will share expertise on luxury in China And will present his book “The Marketing of the Frog” At the Spring of Studies

Promise Consulting, a marketing consulting firm specializing in the optimization of brand strategies, announces a three-fold participation in the flagship event of April:  Spring of Studies (#SpringofStudies) Professionals in the area of surveys and marketing and opinion studies.
The Spring of Studies will be held on 14 and 15 April at the Palais Brongniart in Paris. The opportunity to attend key conferences and workshops to monitor and understand the evolutions and innovations of a booming sector.

Read the whole article

MARKETING THE FROG : New brand strategies for new consumers

What are the trends and challenges of brands in 2016? He will be digital at the heart of their strategies? Philippe Jourdan, Valerie and Jean-Claude Jourdan Pacitto three recognized experts in marketing, publish an original work in the deliberately provocative title ”  The Marketing of the Frog, new brand strategies for new consumers  .” An inventory uncompromising: consumers become conso-wing, have changed faster than brands and marketing can die tomorrow the frog syndrome! Packed with examples, leaning on baseline studies, this book is a plea for a redefinition of strategies and marketing tools to win back consumer declined by 5 portraits robots.

Read the whole article