Interventions

April, 06, 2021

THE GOOD PROOF: A TOOL TO BETTER COMMUNICATE ON YOUR CSR COMMITMENTS

Event / Interventions / News / Press

Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.

64% of French people think a brand should communicate if it implements #CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019, when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “We are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.

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April, 01, 2021

The levers of commercial performance as part of a strategy of internationalization of retailing: longitudinal modeling in the beauty sector

Interventions / Research / Research & price

Philippe Jourdan and Jean-Claude Pacitto in Management Studies, 2021/vol.9, n°2.- p. 107-113

https://www.researchgate.net/publication/352537789_-The_levers_of_commercial_performance_as_part_of_a_strategy_of_internationalization_of_retailing_longitudinal_modeling_in_the_beauty_sector-

The academic literature has focused more on the competitive performance of #retail brands than on their commercial performance per see and the antecedents. Our #research study examines the factors that impact #commercial performance by addressing two questions: does the commercial version of a cosmetic retail brand depend on the country in which it operates (Where I am?) and depends on the nature of the circuit (Who I am?)?

Key words: #commercial performance, #marketshare, #retailing, #international marketing, #branding

March, 27, 2021

Luxury in crisis: creative destruction

Event / Interventions / News
February, 04, 2021

The Good Company launches The Good Proof and wishes a Happy New Year to those who believe in it.

Event / Interventions / Press releases

The Good Company, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof. The Good Company, a consulting agency, launches The Good Proof, a new offering to help brands identify, create and prioritise evidence of their commitment.

The Good Proof combines three types of expertise: The Good Company’s expertise in brand consulting, Promise Consulting’s expertise in market research and customer intelligence and The New Anthropology’s expertise in design thinking and exploratory collective thinking. A unique approach for a specific objective: to help brands see more clearly through the myriad of possible CSR commitments by enabling them to prioritise their evidence.  This methodology, which is based on 5 key and standardised evaluation criteria, ultimately enables corporate decision-makers to define the priority areas of their engagement strategy and to direct their investments towards the most relevant and promising evidence.

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January, 29, 2021

THE GOOD COMPANY LANCE THE GOOD PROOF

Event / Interventions / News / Press

A new offering to help brands identify, create and prioritise evidence of their commitment.

What evidence of commitment should be prioritised for communication? How to stand out from the crowd when all brands today are seeking to highlight their social and environmental commitments? What innovations with a positive impact should be prioritised? Should we communicate on a single emblematic proof of commitment or – conversely – communicate on a wide range of CSR commitments? Where to start, quite simply …

It is precisely to answer these types of questions that The Good Company, a committed and responsible consulting agency, in partnership with Promise Consulting and The New Anthropology, is launching a new tool for brands: The Good Proof©.

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January, 29, 2021

THE GOOD PROOF: THE TOOL FOR IDENTIFYING EVIDENCE OF COMMITMENT

Event / Interventions / News / Press

In the jungle of good intentions, real or supposed brand commitments, how do you find your way around? Who to believe? Should we communicate or not? The Good Company, with Promise Consulting and The New Anthropology, offers a new tool: The Good Proof. With three areas of expertise: those of The Good Company in brand consultancy, those of Promise Consulting in market research and customer intelligence and those of The New Anthropology in design thinking and exploratory collective reflection. “Labels, standards, products, services, sourcing, employer branding… the possible fields of intervention for a company in terms of social and environmental responsibility are potentially very vast. At a time when brands are more than ever called upon to take a stand on responsible issues (cf. the current events surrounding the Pact Law, companies with a mission or the Etats Généraux de la Communication), the question of which initiatives to put forward is urgently raised” explains Luc Wise, CEO and Founder of The Good Company. Several advertisers are already beta-testing this new tool.

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January, 26, 2021

Presentation by Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

Event / Interventions / News

Proud to introduce you to the M2 Business Engineers. Prestigious and involved professionals and academics, motivated and passionate students, have made this course the most renowned 2nd Master in France in its category. For those who want to join us next year, a short presentation by the Université Paris-Est Créteil (UPEC) IAE GUSTAVE EIFFEL – PARIS EST Campus Studio IAE

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