Press releases

Promise delivers here the main findings of the study:

The emergence of emotional criteria in the consumer …

If the quality of products and services offered by fashion and beauty brands remains a fundamental criterion for buyers ( 45% of respondents placed in 1 ^st position for fashion brands and 49% for beauty stores), the ‘Promise study reveals the emergence of expectations that are more emotional today. Indeed, just over 20% of men and women surveyed seek interaction, dialogue, emotion, a story around the brand …

Beyond technological innovation, the highly aesthetic character of this latest addition Apple calls. And for good reason ! For the design, the Apple brand was surrounded by big names in the world of fashion and luxury (Yves Saint Laurent, Tag Heuer, Burberry …) to promote it, she approached the Paris and New York shows, announced in the most famous magazines, and has finally shown the celebrity wrists such as Karl Lagerfeld or Anna Wintour.
But is it enough to make Apple a luxury brand ?

This week the group Cuppertino unveiled its long-awaited Apple Watch: beyond technological innovation, the highly aesthetic character of this latest addition Apple calls. And for good reason ! For the design, the Apple brand was surrounded by big names in the world of fashion and luxury (Yves Saint Laurent, Tag Heuer, Burberry …).