In collaboration with BNP Exane, a major player in the Financial Markets in Europe, recognized specialist in research and sector analysis of the luxury market, Promise Consulting, consultancy and studies marketing, publishes the results of the 2 nd wave of the Barometer Promise Consulting – Exane BNP “Desirability & Exclusive 2015”.
Monitoring Brand Assets© : Barometer “Desirability & Exclusivity” 2015 – China.
Taking a global shift, the Volkswagen case (VW) has serious consequences today for the German group. Thus, beyond the fall of the share on the stock market (the largest in its history), the financial losses and future (the group faces a fine totaling 18 billion dollars), the brand image, flag bearer of the “made in Germany” and excellence is now tainted for cheating … What will be the eventual footprint for the manufacturer and for the various group brands (Porsche, Audi, etc.) ?
What impact on other automakers? How to rebuild the trust capital when we lied ?
In order to pursue its repositioning on storytelling for women, the agency 79C (formerly Carlin Communication), has asked Promise, a marketing survey and consulting institute, to survey the perception of “storytelling” amongst more than 500 French citizens. This communication process is more and more used in several sectors, but the agency 79C wanted a focus on storytelling’s impact towards brand devoted to women, and more especially Fashion and Beauty.
Promise, research firm and consultancy in branding, becoming one of 300 highly qualified members of International Consulting Group (ICG). This network transnationally brings together the best experts in different fields (marketing, finance, governance, risk management etc …) aims to offer companies high-level consulting services.
Internal Consulting Group: a new approach of the Board
Since its creation in 2011, ICG brings together strategy consultants and high-value management, each with complementary skills , covering a broad spectrum of industries and trades.
Since its creation in 2011, ICG has gathered strategy and management consultants with a high mark-up. Each has complementary capacities and covers a very wide spectrum of activity and field functions. First global platform for consulting services for companies (multinational or small companies), ICG offers a wholly pioneering approach to consulting: missions led by the best international experts in their fields, who have an innovative insight of their sector, and the constitution of dedicated, agile, flexible and reactive teams.