Promise Consulting, a research and marketing consultancy specializing in the optimization of brand performance, announces the commercialization of a methodology adapted from its Monitoring Brand Assets tool called Monitoring Brand Assets 360°.
Sunday, October 2 at night, Kim Kardashian was victim in his hotel in Paris, a robbery. Over 10 million euros of jewelry were stolen.
Following this incident resounding Promise Consulting Inc. (consulting group and marketing studies involving Promise Consulting Inc. companies, and JPL Consulting Panel On The Web) accompanying the biggest luxury brands, cosmetics and distribution in their development on the national and international market, conducted a study based on this question: “in your opinion, the case of Kim Kardashian jewelry will bring down tourism in Paris? “.
Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Futur of Story Telling ».
The book explains the evolution of Story Telling, or how how to « tell a story » with consumers has to change.
Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Social Media Listening ». The book deals with social networks, their limitations and their scopes.
Classifying the 22 most known, purchased, exclusive and desired brands in the US in the universe of personal luxury goods (fashion). This year’s barometer was conducted amongst the wealthiest American women from the Industry Interviews ranking, Exane Paribas Estimates & Analysis (2015), who were interrogated on the categories ready-to-wear, handbags, shoes and accessories.
Crystal Events (organizer of the Cristal Festival in Courchevel) launches the « Crystal Digital Book ».
For this occasion, Promise Consulting is nominated for this award with his book “Marketing of the Frog news for new consumer brand strategies”.
Philippe Jourdan, president of the jury of this first edition, sincerely thanks the multidisciplinary jury of nine members, consisting of academics and professionals, French and Francophone (2 Swiss, 1 resident in Switzerland and one resident in San Francisco), for their adopted scientific assessment process based on the following criteria: originality of the subject, mastery of literature, rigor of the scientific and methodological approach, coherence of the argumentation and finally, the paper’s managerial contributions and its usefulness for Marketing professionals.