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Published by Gael LE Bellego | Capital, 25/03/2019

The iPhone XS Max is worth 1,659 euros, the Apple Watch 4 is equipped with a Hermès leather strap, and the… Does owning an Apple brand item make us the “happy few”? November 2018: at 114, Champs-Elysées, Apple opens a 2900 square meter temple (photo above) on six floors! Its new flagship is a real eye-catcher: a corner rotunda, oak staircases, restored 19th century stained glass windows, a glass roof equipped with solar panels? To be displayed like this, on the most expensive avenue in the world (rent of 14 million euros per year), is bling and ostentatious indeed. But above all, it seems the surest way to “be”. Even today, when we think of “luxury”, we first think of the heritage sectors (fashion, leather goods, jewellery, cars…), but above all of the names of groups, brands, the refined coats of arms of a distinguished, celestial industry. Kering, LVMH, Richemont, Hermès, Chanel… “Oh la la”, and hand on the mouth in O.

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“Are you for or against the use of the Defense Ball Launcher (LBD)? Faced with this question, the French are divided.

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Published by Le Drenche, 29 January 2019

The principle of Drenche is to present current events in the form of debates. The aim is that by reading an argument that defends the “for” and the arguments of the “against” camp, you can form an opinion; your opinion.

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Sun Care: the 10 favourite brands and shapes of the French are…

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View point: Could culture explain differences of entrepreneurial dynamism? The cases of France and England;

It is never easy to answer complex questions such as why the differential of entrepreneurial dynamism between countries or continents. As often the causes are multiple. Confronted with the need to understand and act, actors involved in entrepreneurial development and especially public authorities need more comprehensive explanations that can mobilize energies and simplify the search for causes.

We will never understand the success of culturalist explanations if we do not place them in a context of demand for causal simplification of the phenomena studied. These explanations have tended to become seductive theories in the sense of Boudon (1986) and have lost their scientific validity.

Examining the differentiated trajectories of France and England in terms of entrepreneurship will allow us to better reveal the influence of the politico-institutional context on entrepreneurial development and thus relativize the “culturalist” explanations that ultimately explain not much.

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