Press

luxury fashion: the match between the French and Italian brands in the USA.

« The Kardashian affair, a blow to the image of Paris  »

Founding partner of the consulting group and Promise Consulting studies, Philippe Jourdan decrypts the crisis in the sector.

Livre Blanc : « Social Media Listening : noise to signal »

Why the Italian luxury seduces wealthy American ?

Wealthy Americans have a weakness for Italian luxury houses. Prada, Gucci, Versace and Armani monopolize the top of various rankings of the 2016 barometer Promise Consulting and Exane BNP. Conducted among 750 American women from a home in the monthly income of 12,500 dollars (11,100 euros), Class 22 luxury brands evaluated according to different criteria.