Research

French review of the marketing n°260 (2/4)

Editor: Philippe Jourdan

Articles of C.Chevalier, B. Bourcier-Bequaert, B. Sogbossi Bocco, A.K. Imorou, L. Boujbel, A. d’Astous, S. S. Ebende Kouedi, P. Gurviez and S. Soulez.

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French review of the marketing n°259 (1/4)

Editor: Philippe Jourdan

Articles of Th. Albertini, Ph. Jourdan, J.-C. Pacitto, G. Marion, E. Huré, S. Jendoubi Askri, H. Najjar and B. Belkadi.

Digital explained to my boss

Contribution of Philippe Jourdan to the book of Yan Gourvennec and Hervé Kabla

http://bit.ly/2xeRHGO

Kawa Editions

276 pages

ISBN: 978-2-36778-135-8

Release date: March 2017

Press relations at the time of the digital: influencers to the ambassadors

Contribution of Philippe Jourdan to the book of Marie-Laure Laville

http://bit.ly/2f8uNJ9

Kawa Editions

200 pages

ISBN: 978-2-36778-099-3

Release date: February 2016

French review of the marketing n°258 (4/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, M. Ben Ayed, N. El Aoud, D. Vyt, G. Cliquet, H. Najjar, I. Mhaya, I. Ben Jannet and M. Akli Achabou.

French review of the marketing n°257 (3/4)

Editor: Philippe Jourdan

Articles of Ph. Jourdan, J.-C. Pacitto, S. Belaid, Ph. Breton, J. Lacœuilhe, P. Baudier, Ch. Ammi, G. Séré de Lanauze, B. Siadou-Martin, S.-A. Sauvegrain, F. Fort, M. Padilla and S. Chabi.

Social media listening : from the noise to the signal

Contribution of Philippe Jourdan to the white paper to Yann Gourvennec

http://bit.ly/2hdYH2K

Kawa Editions

54 pages

ISBN: 978-2-36778-099-3

Release date: September 2016