Event

The Millenials in search of meaning

Fragrance Talks: 20 min to understand who these young people are in search of meaning.
A digital conference hosted by Philippe Jourdan, Thursday 28th May at 10am.

Can we hope for a return of the French to consumption? (12 May 2020)

Fragrance Talks: 20 min to go through a subject.
On Tuesday, May 12th, the day after the eventual lightening of the containment, Philippe Jourdan will come back on the indicators and will try to answer the following question:

Can we hope for a return of the French to consumption?

Fragrance Talks: 20 minutes to deconfine the economy and assess the recovery of consumption in China

Digital Conference of 6 May 2020

During this talk, Philippe Jourdan gives his deciphering on the main lessons of the first study on the return to consumption carried out in China. If the Chinese seem eager to gradually resume economic, cultural and social activity, the obstacles remain numerous, and the possibility of a black scenario is still possible. Which sectors will benefit from the rebound in China? What are the levers to be activated to surf the recovery? What is the rebound index for the cosmetics sector, including perfume? Let’s share together the robust indicators of our tracking and exchange on the comparative dynamics of the studied activities!

 

#expertise #consommation #chine

“What makes it more difficult for China’s economy to recover is the ban on travel inside and outside the country.”

The Chinese economy is experiencing a historic downturn, with gross domestic product falling by 6.8% in the first quarter of 2020. This fall casts doubt on Beijing’s ability to meet its annual growth target of 5.5%. Philippe Jourdan, marketing professor and CEO of Promise consulting, comments on these figures on RT France.

 

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Surprise rebound of industry in China, but a black scenario threatens

Published by CHANTAL LE ROUX, 19 APRIL 2020

Promise Consulting, a consulting firm, and Panel On The Web, a marketing, consumer and opinion research institute, surveyed 600 urban Chinese in the top 10% of households with the highest incomes between 26 and 29 April 2020. Three questions were asked as part of an international tracking study on the prospects for a rebound in household consumption worldwide following the #Covid crisis19 :

Frequency with which individuals engaged in a range of economic, cultural and social activities before the Coronavirus crisis.
Slowing down of each of these activities compared to the rate before the Coronavirus crisis.
Anticipation of a return to normality within the next 15 days.

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#Coronavirus #France

Chinese takeover, benevolence for the World?

Published by Henri Lastenouse – The Alchemists, April 14, 2020

What might the gradual exit from containment in China look like and will it be benevolent to its economic partners? Recent economic statistics from China seem to reveal a gradual recovery in activity, but also a desire, already strong before the pandemic, to reduce China’s economic dependence on the outside world.
Thus, local economic activities such as shopping in the city, or going out to restaurants, are at the heart of the recovery. The sectors of everyday consumption (food, clothing, etc.) are the items in which Chinese consumers are most confident. The probability of a return to normal is more than 50%.

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#Machine #Consumption #Coronavirus #Crisis #Study

 

TNA / COTY/ Promise Consulting – What is gained by having a more holistic view of the consumer?

Second binomial of the day TSA is represented by Sylvain FLENDER & COTY by Valérie JOURDAN & Promise Consulting by Catherine MOTQUIN.

The theme of this conference is the rediscovery of the consumer. JNE 2020 wishes to highlight experiences of collaboration/studies to support companies in conducting a more adaptive marketing, closer to the life of the plural consumer.

JNE 2020 wishes to highlight experiences of collaboration/studies to support companies in conducting a more adaptive marketing, closer to the life of the plural consumer. The adetem is the leading network of marketers in France: 500 marketing professionals belonging to companies from all sectors of activity, from large companies to SMEs.

Our main mission is to offer our members a place of exchange and meeting to constantly progress in their profession and benefit from a relational network of company managers, marketers and experts.

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