Valérie Jourdan and Jérôme Monange participated in the 3rd editions of “The Paths of Innovation” and to the closing conference
An event which is presented by L’Observatoire Com Media and the Richelieu Committee – to share its solutions of marketing surveys and strategical recommendations.
Thank you to Nicolas Rossignol, his team, the sponsors, the partners and the gracious volunteers.
Philippe Jourdan – co-founder of #Promise Consulting Inc – will be there on Friday for the 5th edition of the « Cité du Luxe » to discuss about the topic « The Resacralization of luxury ». This event – organized by the luxury marketing school EIML – aims to identify the main challenges the luxury houses deal with today and precisely the notions of scarcity and accessibility. It is also the occasion for Promise Consulting Inc to introduce its Front Row Barometer about exclusivity and desirability of luxury goods within the fashion world.
Brand temperature and how to measure it: discussion led by the founders of the Worldwide Barometer Exclusivity & Desirability of Luxury Brands Index Luca Solca, Head of luxury goods research of financial services firm Exane BNP Paribas. Luca is the #1 ranked analyst for luxury coverage and Philippe Jourdan, Partner at Promise Consulting, the premier luxury marketing research firm in Europe focused on measuring brand equity.
«The brands of the Old Continent: do they still impress in the New World?»
Philippe Jourdan, #PromiseConsulting and Luca Solca, Exane BNP presented the results of the Barometer Front Row “Exclusivity & Desirability US”, devoted to the classification of 22 Luxury Brands the categories ready-to-wear, bags and accessories in the USA. This conference, organized on September 15th, 2016 in the premises of EIML – Ecole Internationale du Management du Luxe -, was a huge success and united over 90 participants from the universes of fashion, luxury, consulting, communication and journalism.
Philippe Jourdan, partner and founder of #PromiseConsulting, and Chunyan Li, senior consultant, China specialist, have presented an exhaustive overview of the perspectives and issues on the luxury Chine market.
Place : L’Adjugé, within the prestigious auction sale house Drouot.