Press releases

Promise Consulting Inc., a consulting company and marketing studies, published the first results of a survey in several parts on the relationship between the purchase and use. This study is to determine the weight of less use in time for the purchase or more precisely on the desire to eat, wear, use or renew the assets that we have, particularly in the field of luxury consumer products.
The first phase of this study examines the relationship between perceived insecurity and less use of the products that we have, with a focus on the goods and values of products. The first results are unveiled exclusively.

Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Futur of Story Telling ».
The book explains the evolution of Story Telling, or how how to «  tell a story » with consumers has to change.

Philippe Jourdan, Partner Promise Consulting, associate university professor, editor of the French Journal of Marketing and member of the American Marketing Association (AMA), has contributed with its expertise in the business studies and management brands, the white paper « Social Media Listening ». The book deals with social networks, their limitations and their scopes.

Classifying the 22 most known, purchased, exclusive and desired brands in the US in the universe of personal luxury goods (fashion). This year’s barometer was conducted amongst the wealthiest American women from the Industry Interviews ranking, Exane Paribas Estimates & Analysis (2015), who were interrogated on the categories ready-to-wear, handbags, shoes and accessories.

Crystal Events (organizer of the Cristal Festival in Courchevel) launches the « Crystal Digital Book ».
For this occasion, Promise Consulting is nominated for this award with his book “Marketing of the Frog news for new consumer brand strategies”.