Christmas 2015 and the first consumer trends : From the minimalist to the touch-of-all, who are the new consumers ?
A few days of the holiday season, Philippe Jourdan, Valerie and Jean-Claude Jourdan Pacitto three recognized experts in marketing, publish an original work in the deliberately provocative title ” The Marketing of Frog, new brand strategies for new consumers. “
Faced with the emergence of digital and social and economic crises, this book invites to rethink consumer behavior and their relationships to brands and retailers and raises many questions:
* Growth does not restart: Is the conso-beating charge?
* The store front to the actors of e-commerce: the revenge of “Brick & Mortar” and signs in their own name.
* Christmas shopping under the sign of Minimalism or the Jack of all opportunist?