Volkswagen : when communication is “FLU” !
Taking a global shift, the Volkswagen case (VW) has serious consequences today for the German group. Thus, beyond the fall of the share on the stock market (the largest in its history), the financial losses and future (the group faces a fine totaling 18 billion dollars), the brand image, flag bearer of the “made in Germany” and excellence is now tainted for cheating … What will be the eventual footprint for the manufacturer and for the various group brands (Porsche, Audi, etc.) ?
What impact on other automakers? How to rebuild the trust capital when we lied ?