Press releases

Apple Watch : Apple can it become a luxury brand ?

Beyond technological innovation, the highly aesthetic character of this latest addition Apple calls. And for good reason ! For the design, the Apple brand was surrounded by big names in the world of fashion and luxury (Yves Saint Laurent, Tag Heuer, Burberry …) to promote it, she approached the Paris and New York shows, announced in the most famous magazines, and has finally shown the celebrity wrists such as Karl Lagerfeld or Anna Wintour.
But is it enough to make Apple a luxury brand ?

 

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Launch of the Apple Watch : Apple can it become a luxury brand ?

This week the group Cuppertino unveiled its long-awaited Apple Watch: beyond technological innovation, the highly aesthetic character of this latest addition Apple calls. And for good reason ! For the design, the Apple brand was surrounded by big names in the world of fashion and luxury (Yves Saint Laurent, Tag Heuer, Burberry …).

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Monitoring Brand Assets© : preferred engagement rings of French brands – Fashion brands invite to the wedding!

According to a study by Promise, consulting and marketing studies, 15% of the French plan to receive or offer an engagement ring in the next 5 years. A share is as high as nearly 30% among 18-34 year olds. That is likely to awaken the enthusiasm on the occasion of the Feast of St. Valentine.

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BAROMETER 2014 – ideal engagement rings Brands

Mode of collection : Online data collection through our own access panel.

Data collection period : 2nd half of 2014.

interview’s Target : French representative population over 18 years in terms of gender, age, CSP and residential area.

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Barometer of French favorite engagement ring’s brands : The fashion brands are required in the wedding !

According to a study by Promise, consulting and marketing studies, 15% of the French plan to receive or offer an engagement ring in the next 5 years. This share is even close to 30% among 18-34 years old.

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Barometer of Champagne brands: the French still love « buller »

Approaching the year ends, the French will they forget the gloom of these times of crisis to turn to festive purchases. Among the purchases associated with festivities and celebrations with friends or in a more intimate circle again, the Champagne at the top of the list.

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Christmas 2014 : The French products will be first on the tables, not the tree!

88% of the French do not plan to spend more this Christmas than last year …

Promise, studies and consultancy company specializing in the study of the consumer perspective of brands, published the results of a study of the French Christmas spending estimates and the interest they will buy french for the holidays.

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