Apple Watch : Apple can it become a luxury brand ?
Beyond technological innovation, the highly aesthetic character of this latest addition Apple calls. And for good reason ! For the design, the Apple brand was surrounded by big names in the world of fashion and luxury (Yves Saint Laurent, Tag Heuer, Burberry …) to promote it, she approached the Paris and New York shows, announced in the most famous magazines, and has finally shown the celebrity wrists such as Karl Lagerfeld or Anna Wintour.
But is it enough to make Apple a luxury brand ?