“What makes it more difficult for China’s economy to recover is the ban on travel inside and outside the country.”

The Chinese economy is experiencing a historic downturn, with gross domestic product falling by 6.8% in the first quarter of 2020. This fall casts doubt on Beijing’s ability to meet its annual growth target of 5.5%. Philippe Jourdan, marketing professor and CEO of Promise consulting, comments on these figures on RT France.



Surprise rebound of industry in China, but a black scenario threatens

Published by CHANTAL LE ROUX, 19 APRIL 2020

Promise Consulting, a consulting firm, and Panel On The Web, a marketing, consumer and opinion research institute, surveyed 600 urban Chinese in the top 10% of households with the highest incomes between 26 and 29 April 2020. Three questions were asked as part of an international tracking study on the prospects for a rebound in household consumption worldwide following the #Covid crisis19 :

Frequency with which individuals engaged in a range of economic, cultural and social activities before the Coronavirus crisis.
Slowing down of each of these activities compared to the rate before the Coronavirus crisis.
Anticipation of a return to normality within the next 15 days.


#Coronavirus #France

TNA / COTY/ Promise Consulting – What is gained by having a more holistic view of the consumer?

Second binomial of the day TSA is represented by Sylvain FLENDER & COTY by Valérie JOURDAN & Promise Consulting by Catherine MOTQUIN.

The theme of this conference is the rediscovery of the consumer. JNE 2020 wishes to highlight experiences of collaboration/studies to support companies in conducting a more adaptive marketing, closer to the life of the plural consumer.

JNE 2020 wishes to highlight experiences of collaboration/studies to support companies in conducting a more adaptive marketing, closer to the life of the plural consumer. The adetem is the leading network of marketers in France: 500 marketing professionals belonging to companies from all sectors of activity, from large companies to SMEs.

Our main mission is to offer our members a place of exchange and meeting to constantly progress in their profession and benefit from a relational network of company managers, marketers and experts.


National Study Day

The JNE – Insights, Intelligence and Innovation, the annual meeting place for marketing and research professionals, sets out to rediscover the consumer! The JNE 2020 aims to highlight experiences of collaboration/studies in order to support companies in conducting more adaptive marketing, closer to the life of the plural consumer.

The JNE will also seek to answer the following questions:
– How to make information more intelligible?
– How can we be more predictive of tomorrow’s consumers to better anticipate their behaviour?


Focus on China, with the second wave of Promise Consulting’s “Desirability & Exclusivity of Luxury Brands” Barometer, followed by a more global conversation with the authors of the book, Le Luxe Demain, around this desirability of luxury and its evolution.
Philippe Jourdan, will present the main findings of the second wave of the “Desirability & Exclusivity of Luxury Brands” Barometer on the Chinese market, with also a few highlights to remember about other luxury markets (Europe, US). After a first wave in 2015, this is an opportunity to take stock of the new entrants and exits, but above all to confirm the importance of Desirability and Exclusivity as indicators of the commercial and financial performance of these luxury brands.

Luxury: The new playground for Chinese customers

Published by CB News, 25 November 2019

Luxury brands are now facing strong demand from increasingly sophisticated Chinese customers. But what do they really want? What are their purchasing criteria and how do they find out about buying goods? To find out, the consulting firm Promise Consulting and the marketing and consumer research institute Panel on The Web went to the middle empire to survey the country’s most affluent consumers. And all the answers are in its 2nd barometer “Desirability and exclusivity of luxury fashion brands”.

Luxury is being redefined, its codes changing from one year to the next. Communication, brand accessibility, new retail strategies, if it remains a flagship sector for the wealthy, it also attracts the middle classes. But not surprisingly, it attracts above all very wealthy Chinese consumers. Thus Philippe Jourdan and Jean-Claude Pacitto from the Promise Consulting consultancy firm take stock of the new entrants and exits in this sector. And they confirm the importance of desirability and exclusivity as indicators of commercial and financial performance (for a brand).


#PanelOnTheWeb #PromiseConsulting #CBNews #Luxury


Desirability and Exclusivity Luxury Brands China 2019

This study is conducted by Alliance Berstein and Promise Consulting among the most affluent people in the luxury universe. It measures the desirability and exclusivity of brands in the world of fashion and luxury accessories. The first Chinese edition was conducted in 2015. So this is the second edition for China.

The presentation will be preceded by a short introduction on trends in the Chinese luxury market. The conclusions will focus on the challenges facing Western brands in the Chinese market in the coming years.