The luxury market in China : what levers ? what potential ?
Promise Consulting, consultancy and marketing research, in collaboration with Exane BNP published the results of the 2 nd wave of the Barometer Promise Consulting – Exane BNP “Desirability & Exclusive 2015”. Drawn from the most wealthy Chinese women, the barometer highlights the first 15 deemed most exclusive brands and most desirable in China in the world of women’s fashion .
The study reveals a certain appeal to this clientele for large Parisian houses prancing on top of the ranking and embody the great luxury. A ith the development of Chinese consumer society and the emergence of an informed consumer, this study raises other issues and calls to rethink the luxury market in China.