• Since 2000,
    Promise Consulting’s commitment remained unchanged:
    Help decision makers make the right decisions.
    In order to strengthen the bond between their brands and their customers
    and maximize their Return On marketing Investment
    thanks to our tailor made support and consumer studies.

  • Recent news

    Valérie Jourdan gets back to Laurence Moulin, Yann Gouvernnec and Jérôme Monange in the context of Happy CEW

    See all
  • Recent news

    Philippe Jourdan had made a presentation on the results of the barometer cross-chanal 2017.

    See all
  • Recent news

    This year Valérie Jourdan is the guardian of Any D’Arvray at the CEW

    See all

Who we are

Since more than 15 years, we consel the most beautiful brands in luxury, cosmetics and selective distribution.

Our survey and consulting demarche is based on:

  1. The scientific rigor of our demonstration: the model that analyses brand performance comes from university researches initiated by Pr Philippe Jourdan.
  2. The objectivity of our analyses: thanks to our knowledge of practices and markets, both in France and abroad to provide you a useful clarification for your brand’s strategies.
  3. The operability of our recommendations: all our consultants have an experience in institute and at an announcer, which make their clients appreciate their double culture.
  4. Inquiring mind: a worth the price survey has to be usefully clarified with a precise knowledge of the issues and actors in a permanently evolving world.

Our methodology Monitoring Brand Assets® has been acknowledged as particularly innovative and awarded several times as it provides:

  1. An evaluation of your brands based on the only view that counts: your clients’.
  2. A customization of the survey to perfectly meet your needs and take into account your activity’s specificities.
  3. An individual ("disaggregated") measure of your brands’ value, which allows a sharp targeting for your action plans.
  4. A synthesis of brand equity’s main indicators that reconciles the two main Anglo-Saxon currents of research: Aaker and Keller.
  5. An easy reading of the results thanks to indexes that can interpreted by everyone.
  6. A normative database with more than 1.500.000 questionnaires.
  7. Sharp image levers to act on corporate, retail, offer and digital.
  8. The elaboration of KPI that can be interpreted by every Department in your company and favor a better transverse piloting.
  9. A simulation software of your marketing action plans to make the survey’s lessons operational with your teams.

Standard and abstract consumer studies won’t do anymore.
Brands and Maisons are now looking for factual information
and practical solutions that will help them connect further
to their customers and boost their desirability.

However, Consumers’ behaviors,
attitudes and needs are increasingly complex…
and brands are thinking twice before investing!

Beyond providing you with a consumer study,
Promise Consulting brings you the rigor
and support you need to make the right decision.

Thanks to a made-to-our measure offer
and acclaimed scientific expertise.

Promise Consulting is a recognized expert:
We have our own R&D committee made of 50% academics and 50% marketing professionals. Our committee is constantly producing international academic papers, exploring and developing new methods and softwares and making sure our studies are up to ethical standard.

Several yearly publications in renowned academic press, both in French (Marketing Decisions, Research and Applications in Marketing, the French Marketing Review, etc.) and in English (Canadian and American press).

Major book publications by the managing team,
especially by Professor Philippe Jourdan.

10 prizes won in 7 years for our innovative consumer study tools and 3 “best reseach papers” awards that testify our professional acclaim.

200

consumer studies per year

1 million

interviews in our database

50

studied countries

250

studied brands

60 millions

surveyed consumers

70%

outside of France

Our parti pris is to always provide tailor made consumer studies
that are totally adapted to our clients’ concerns.
The scientific study models we have conceived are merely tools
and frameworks that we may suggest and customize, but never impose.

The 3 P’s of Promise Consulting’s customization are:

Pragmatic :
We always provide the best offer for each budget
Present :
We walk you through step by step, from A to Z
Patient :
We explain, we deliver simple and short reports,
we are precise but not technical

Algeria
Argentina
Australia
Austria
Bahrain
Baltic Countries
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Ghana
Greece
Guatemala
Gulf Countries
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Levant countries
Malaysia
Mexico
Morocco
Nepal
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestine
Panama
Peru
Poland
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sudan
Sweden
Switzerland
Syria
Taiwan
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Yemen

LogoAdetem

  logoEsomar

  logo ICG

PAXTON
Founded in 2010, the strategy consulting firm Paxton has the objective: “To sell high-value products that generate margin.” We help leaders to pursue this objective, using various growth levers such as value-added innovation, adequate pricing policies, efficient marketing spend, and carefully-managed supply and distribution. Paxton was honored by Capital magazine as one of the best 2017 consulting firms in the consumer goods and retail industry.
www.paxton-mc.com

Jean Piquet – CEO

IGC
ICG is an international provider of premium management consulting and project execution services delivered by a 21st century unbundled model. We help our clients by combining curated experts, publications, methods, learning and development, and services from a single global platform. When combined this A-Team of client and ICG components delivers a level of agility not seen from traditional models.
www.internalconsulting.com

David Moloney – Founder and CEO

FEIDA CONSULTING UK
Feida Consulting is a consultancy firm specialized in supporting business leaders in the definition of their strategy and performance improvement between the countries China and France, and more widely in Europe. Feida Consulting intervenes in in multiple areas: “Go-to-market” strategy, partnerships, commercial relationships, or performance improvement, primarily covering the following sectors: luxury, cosmetics & FMCG, tourism, leisure & services. Feida Consulting also provides coaching sessions, intercultural trainings and trainings in Digital Transformation for business leaders from various sectors.
www.feidaconsulting.com

Chunyan Li – Founder and CEO of Feida Consulting, author of the book “Succeeding in the Chinese market” (Eyrolles, speaker on China and Sino-French business.

Case studies

News

LA TRIBUNE

MSN

MSN

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PHYSICAL TRADE VS. DIGITAL TRADE. Beauty products: Does the need for a physical experience condemn e-commerce?

PROMISE CONSULTING INC., MARKETING ADVISORY AND STUDY COMPANY HAS INTERESTED IN PURCHASING PLACES FAVORITE FRENCH PEOPLE FOR THEIR BEAUTY PRODUCTS (MAKEUP, CARE AND PRODUCTS FOR THE BODY AND HAIR).

Read the whole article

« THE DIGITAL EXPLAINED TO MY BOSS » : THE ALL-POWERFUL DIGITAL CONSUMER

Philippe Jourdan, Valérie Jourdan and Jean-Claude Pacitto, founding partners of Promise Consulting Inc. and associate researcher at ESSCA, by their expertise in marketing and digital, wished to contribute to « Le Digital Explained to my Boss », A book by Yann Gourvennec and Hervé Kabla published by Kawa to be published on 16 March. The book deals with digital, its weight in our everyday consumer but also in that of companies.

Read the whole article

PHYSICAL TRADE VS. DIGITAL TRADE. Clothing, lingerie, shoes, fragrances: e-commerce wins the battle of satisfaction and recommendation

Clothes, lingerie, shoes, perfumes … just a short distance from Valentine’s Day, Promise Consulting Inc., a consulting and marketing consultancy, looked at the French favorite shopping spots to satisfy their spouse on the day J.

Read the whole article
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Philippe Jourdan had made a presentation on the results of the barometer cross-chanal 2017.

In the context of the Happy CEW, Philippe Jourdan spoke for a conference on the theme “Physical trade vs digital trade: why does the cosmetic distribution well get out its pin of the game?”

Valérie Jourdan and Jérôme Monange participated in the 3rd editions of “The Paths of Innovation” and to the closing conference

Very productive discussions about our book “The Frog Maketing” and the future of communication.

 

Promise Consulting will be present at “The Paths of Innovation”

An event which is presented by L’Observatoire Com Media and the Richelieu Committee – to share its solutions of marketing surveys and strategical recommendations.

See all

Valérie Jourdan gets back to Laurence Moulin, Yann Gouvernnec and Jérôme Monange in the context of Happy CEW

The CEW’s conference, around the theme of the digitalization and cosmetics, hosted about fifty guest enabling reunion.

This year Valérie Jourdan is the guardian of Any D’Arvray at the CEW

Valérie Jourdan is a member of CEW since January 2017 which is the first international network of the professionals of beauty. Today, it gathers 8000 members.

The french slip invents the made in France 3.0

Valérie Jourdan, CEO of Promise Consulting participated this morning in the fruitful discussions around the French know-how and the innovations in the textile sector. Since 2011, Le Slip Français is rewriting the rules of the textile manufacturing in France by making “Made in France” its core DNA and by relying on key values: transparency, quality and local production. In order to answer to the different questions about his projects both in France and abroad, Guillaume Gibault, the founder of the brand, a Breakfast was organized on Thirsday, 8th June 2017 by the Club Edouard VII.

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Team

Our founders

Valérie JOURDAN

CEO

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

ESCEM (France Business School – Tours) graduate in 1993, Valérie JOURDAN has started her career as auditor at KPMG. Then she’s headed GfK France’s Management and Finance Department till 2000, before founding and running companies Panel On The Web in 2000 and Promise Consulting in 2008, both having complementary activities.

She’s specialized in brand management, especially in luxury, fashion and beauty. She conducts more than 150 marketing surveys per year – mainly abroad and for major brands in ready-to-wear, skincare, makeup and fashion accessories. She’s also consulted for her expertise in selective distribution. Fashion-addict, always looking for new trends consumption styles, she’s been able to listen to consumers, market and brands to propose an incisive and reactive marketing.

philippe JOURDAN

Partner

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

HEC graduate, doctor in management sciences and University Professor. Philippe JOURDAN was heading GfK’s Projects Management Department before founding companies Panel On The Web in 2000 and Promise Consulting in 2008.

He is allegedly specialized in the measure of brand equity’s evaluation and valorization from the consumer’s point of view. He’s published on this topic in several international academic reviews, has written several marketing books and is a consultant for many companies on this issue.

Clients

Our clients
_

Research & awards

Trophy « Research and Innovation »: Exclusivity & Desirability of luxury brands high range

Surveys Category.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for Global Solution Insight©.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for StarMetrix®

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French review of the marketing n°259 (1/4)

Editor: Philippe Jourdan

Articles of Th. Albertini, Ph. Jourdan, J.-C. Pacitto, G. Marion, E. Huré, S. Jendoubi Askri, H. Najjar and B. Belkadi.

Digital explained to my boss

Contribution of Philippe Jourdan to the book of Yan Gourvennec and Hervé Kabla

http://bit.ly/2xeRHGO

Kawa Editions

276 pages

ISBN: 978-2-36778-135-8

Release date: March 2017

Press relations at the time of the digital: influencers to the ambassadors

Contribution of Philippe Jourdan to the book of Marie-Laure Laville

http://bit.ly/2f8uNJ9

Kawa Editions

200 pages

ISBN: 978-2-36778-099-3

Release date: February 2016

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Contact

Promise consulting Inc. USA

149 East 36th street
New York 10016

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

 


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Promise consulting Inc. FRANCE

26 rue Richer
75009 Paris

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

 

 

Legal Notice

headquarters : 149 East 36th Street, NY 10016 USA
Tél. : + 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

Employer Identification Number:
26-3451890

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