Julien Quidor Dit Pasquet, co-founder of the creative and committed agency The Good Company, created The Good Proof in partnership with Promise Consulting and The New Anthorpology. A tool to help brands identify, create and prioritize their CSR commitments.
64% of French people think that a brand should communicate if it implements CSR (corporate social responsibility) actions. Faced with this number, the mistrust of the same respondents is very high: 66% believe that the actions promoted are not a reality. This finding has accelerated since 2019 when they were only 49%. For Julien Quidor Dit Pasquet, co-founder of the creative agency The Good Company, “we are witnessing a responsible revolution where brands will be disrupted socially and environmentally on their responsibilities.