Promise Consulting launches methodology Study 360 °.Read the whole article
Promise Consulting Inc., a consulting company and marketing studies, published the first results of a survey in several parts on the relationship between the purchase and use. This study is to determine the weight of less use in time for the purchase or more precisely on the desire to eat, wear, use or renew the assets that we have, particularly in the field of luxury consumer products.
The first phase of this study examines the relationship between perceived insecurity and less use of the products that we have, with a focus on the goods and values of products. The first results are unveiled exclusively.
Promise Consulting, a research and marketing consultancy specializing in the optimization of brand performance, announces the commercialization of a methodology adapted from its Monitoring Brand Assets tool called Monitoring Brand Assets 360°.Read the whole article
Sunday, October 2 at night, Kim Kardashian was victim in his hotel in Paris, a robbery. Over 10 million euros of jewelry were stolen.
Following this incident resounding Promise Consulting Inc. (consulting group and marketing studies involving Promise Consulting Inc. companies, and JPL Consulting Panel On The Web) accompanying the biggest luxury brands, cosmetics and distribution in their development on the national and international market, conducted a study based on this question: “in your opinion, the case of Kim Kardashian jewelry will bring down tourism in Paris? “.Read the whole article
«The brands of the Old Continent: do they still impress in the New World?»
Philippe Jourdan, #PromiseConsulting and Luca Solca, Exane BNP presented the results of the Barometer Front Row “Exclusivity & Desirability US”, devoted to the classification of 22 Luxury Brands the categories ready-to-wear, bags and accessories in the USA. This conference, organized on September 15th, 2016 in the premises of EIML – Ecole Internationale du Management du Luxe -, was a huge success and united over 90 participants from the universes of fashion, luxury, consulting, communication and journalism.
Philippe Jourdan, partner and founder of #PromiseConsulting, and Chunyan Li, senior consultant, China specialist, have presented an exhaustive overview of the perspectives and issues on the luxury Chine market.
Place : L’Adjugé, within the prestigious auction sale house Drouot.
Intervention of Jean-Claude Pacitto, co author with Philippe Jourdan Jourdan and Valerie of « the Marketing of the frog »
Location : Paris.
« social media listening : the noise signal » is a result of a collective approach with expert’s meetings from different backgrounds, the document is fed by many accounts, including the ones of Emmanuelle Leneuf of FlashTweet, Philippe Jourdan, CEO of Promise Consulting, or Anna Walid.
Available to Kawa editions.
Presented by Philippe Jourdan, head editor of the French magazine of Marketing, University Professor and founder of Promise Consulting Inc / Panel On the Web, and Pierre-François Brézès, VP & General Manager, American Express Global Commercial Payments.
The aim of the prize according to Philippe Jourdan, was to create a connection between the academic approach and the expressed need of marketers to find a source of knowledge, inspiration and innovation for renewed practices.
Place : The Pavillon Elysée, rue Marbeuf, 75008 Paris.
Nowadays the consumer faces a multitude of data and information flows coming from a hyper- communication society that needs to choose between multiple options.
Agence 79C du storytelling.
Surveys Category, for Global Solution Insight©.
Surveys Category, for StarMetrix®
Philippe Jourdan, Valérie Jourdan, Jean-Claude Pacitto
Book published by KAWA
Available in 6,000 points of sale in France, Belgium and Luxembourg, Fnac network and at Amazon
Available in e-book version
The Scientific Committee ADETEM
Book published by KAWA
Release date: November 2015
Authors: A. Bourdoux, N. Bernard, R. Dalle, S. Marty, G. Pfeifle, N. Stride, A. Parizot, M. Foutelet, I. Bournaud, A.-M. Hinault, O. Caïra, J. Hennebert, C. Moulin-Desmet, P. Jourdan, D. Calmels, É. Maurus, N. Claret, G. Galindo, A. Segura, O. Le Dantec, P. Mercati, M.-H. Bonifassi, S. Murdoch Stern, T. Zuzic, M. Varlet, A. Bucher, J.-L. Siegwart, L. Cassio – Collection: Réflexe IUT, Nathan