• Since 2000,
    Promise Consulting’s commitment remained unchanged:
    Help decision makers make the right decisions.
    In order to strengthen the bond between their brands and their customers
    and maximize their Return On marketing Investment
    thanks to our tailor made support and consumer studies.

  • Recent news

    Webinar of July 27, 2020

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  • Recent news

    What are the prospects for a rebound in France for cultural, social, food, beauty and luxury activities?

    See all
  • Recent news

    How to bounce back after the COVID crisis: the state of French morale and the path to reflection

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Who we are

Since more than 15 years, we consel the most beautiful brands in luxury, cosmetics and selective distribution.

Our survey and consulting demarche is based on:

  1. The scientific rigor of our demonstration: the model that analyses brand performance comes from university researches initiated by Pr Philippe Jourdan.
  2. The objectivity of our analyses: thanks to our knowledge of practices and markets, both in France and abroad to provide you a useful clarification for your brand’s strategies.
  3. The operability of our recommendations: all our consultants have an experience in institute and at an announcer, which make their clients appreciate their double culture.
  4. Inquiring mind: a worth the price survey has to be usefully clarified with a precise knowledge of the issues and actors in a permanently evolving world.

Our methodology Monitoring Brand Assets® has been acknowledged as particularly innovative and awarded several times as it provides:

  1. An evaluation of your brands based on the only view that counts: your clients’.
  2. A customization of the survey to perfectly meet your needs and take into account your activity’s specificities.
  3. An individual ("disaggregated") measure of your brands’ value, which allows a sharp targeting for your action plans.
  4. A synthesis of brand equity’s main indicators that reconciles the two main Anglo-Saxon currents of research: Aaker and Keller.
  5. An easy reading of the results thanks to indexes that can interpreted by everyone.
  6. A normative database with more than 1.500.000 questionnaires.
  7. Sharp image levers to act on corporate, retail, offer and digital.
  8. The elaboration of KPI that can be interpreted by every Department in your company and favor a better transverse piloting.
  9. A simulation software of your marketing action plans to make the survey’s lessons operational with your teams.

Standard and abstract consumer studies won’t do anymore.
Brands and Maisons are now looking for factual information
and practical solutions that will help them connect further
to their customers and boost their desirability.

However, Consumers’ behaviors,
attitudes and needs are increasingly complex…
and brands are thinking twice before investing!

Beyond providing you with a consumer study,
Promise Consulting brings you the rigor
and support you need to make the right decision.

Thanks to a made-to-our measure offer
and acclaimed scientific expertise.

Promise Consulting is a recognized expert:
We have our own R&D committee made of 50% academics and 50% marketing professionals. Our committee is constantly producing international academic papers, exploring and developing new methods and softwares and making sure our studies are up to ethical standard.

Several yearly publications in renowned academic press, both in French (Marketing Decisions, Research and Applications in Marketing, the French Marketing Review, etc.) and in English (Canadian and American press).

Major book publications by the managing team,
especially by Professor Philippe Jourdan.

10 prizes won in 7 years for our innovative consumer study tools and 3 “best reseach papers” awards that testify our professional acclaim.

200

consumer studies per year

1 million

interviews in our database

50

studied countries

250

studied brands

60 millions

surveyed consumers

70%

outside of France

Our parti pris is to always provide tailor made consumer studies
that are totally adapted to our clients’ concerns.
The scientific study models we have conceived are merely tools
and frameworks that we may suggest and customize, but never impose.

The 3 P’s of Promise Consulting’s customization are:

Pragmatic :
We always provide the best offer for each budget
Present :
We walk you through step by step, from A to Z
Patient :
We explain, we deliver simple and short reports,
we are precise but not technical

Algeria
Argentina
Australia
Austria
Bahrain
Baltic Countries
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Ghana
Greece
Guatemala
Gulf Countries
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Levant countries
Malaysia
Mexico
Morocco
Nepal
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestine
Panama
Peru
Poland
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sudan
Sweden
Switzerland
Syria
Taiwan
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Yemen

LogoAdetem

  logoEsomar

  logo ICG

PAXTON
Founded in 2010, the strategy consulting firm Paxton has the objective: “To sell high-value products that generate margin.” We help leaders to pursue this objective, using various growth levers such as value-added innovation, adequate pricing policies, efficient marketing spend, and carefully-managed supply and distribution. Paxton was honored by Capital magazine as one of the best 2017 consulting firms in the consumer goods and retail industry.
www.paxton-mc.com

Jean Piquet – CEO

IGC
ICG is an international provider of premium management consulting and project execution services delivered by a 21st century unbundled model. We help our clients by combining curated experts, publications, methods, learning and development, and services from a single global platform. When combined this A-Team of client and ICG components delivers a level of agility not seen from traditional models.
www.internalconsulting.com

David Moloney – Founder and CEO

FEIDA CONSULTING UK
Feida Consulting is a consultancy firm specialized in supporting business leaders in the definition of their strategy and performance improvement between the countries China and France, and more widely in Europe. Feida Consulting intervenes in in multiple areas: “Go-to-market” strategy, partnerships, commercial relationships, or performance improvement, primarily covering the following sectors: luxury, cosmetics & FMCG, tourism, leisure & services. Feida Consulting also provides coaching sessions, intercultural trainings and trainings in Digital Transformation for business leaders from various sectors.
www.feidaconsulting.com

Chunyan Li – Founder and CEO of Feida Consulting, author of the book “Succeeding in the Chinese market” (Eyrolles, speaker on China and Sino-French business.

Case studies

News

CHINE AFTER #COVID-19 – WAVE 2

Published by Promise Consulting – The 28 , April 2020

A survey was conducted on 600 Chinese with the highest incomes to measure the ability of luxury shopping in certain current markets during the second wave of the global pandemic.

#covid19 #china #consommation #survey #shopping #luxury #promiseconsulting #panelontheweb

Post-Covid-19 luxury: will China keep its promises?

Published by Dominique Muret | Fashion Network, April 24, 2020

Placed in quarantine at the end of January because of the coronavirus pandemic, China gradually resumed its activities after a month and a half of containment. While the luxury goods industry has started to reopen a large part of its stores in this country and hopes to receive a decisive recovery signal there, the first returns are heralding a recovery between light and shadow, while sketching the contours of a market that will be very different from the one before Covid-19.
On the occasion of the publication of the quarterly results of the main players in the luxury goods sector, the first promising indications are coming from the Middle Kingdom. On 16 April, the giants L’Oréal and LVMH reported a positive trend. Between January and March 2020, the world leader in cosmetics recorded a 6.4% increase in sales in the country, which “already shows an encouraging recovery in the consumption of beauty products,” according to CEO Jean-Paul Agon. For his part, LVMH’s Chief Financial Officer, Jean-Jacques Guiony, said that in April, for the group’s main brands, namely Louis Vuitton, Dior and Sephora, “the recovery has been rapid, with growth rates of 50% as of April 15”.

[READ MORE]

#China #Coronavirus #Containment #FashionNetwork

Coronavirus screening: the reasons for the French testing fiasco

Published by Stéphane Foucart and Stéphane Horel, April 24, 2020

Procurement difficulties, government delays, corporate and regulatory gridlock have cost the country precious weeks.
“Test, test, test! “No advice to combat Covid-19 has been less followed in France than that given on March 16 by Tedros Adhanom Ghebreyesus, the Director General of the World Health Organization (WHO). Yet the idea is simple. Screening people suspected of carrying the virus, even if they are only slightly symptomatic, makes it possible to isolate them and break the chain of transmission of the disease.

[READ MORE]

#covid19 #economy #france #consumption

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France and #COVID-19 – Wave 3

1 month after the release of the confinement: a clear will to break with the austerity of the confinement, even if the resumption of consumption is still timid!

Results based on 800 people surveyed between 05/06 and 09/06 and representative of the French population.

Read the whole article

The challenge of luxury touring blocked: conquer Chinese shopping in Asia

How to restart global luxury shopping? “Recovering the Chinese question, at the home of the Chinese: this is the subject on which all the fashion house will have to practice in the coming months, or rather years”, Luca Solca, an analyst from Bernstein who has put under the lens with Promise Consulting, tells L’Economia, the trend of the recovery of luxury at the time of Covid 19 (the latest survey photographs the situation between 6 and 10 April).

 

[LIRE LA SUITE]

“What makes it more difficult for China’s economy to recover is the ban on travel inside and outside the country.”

The Chinese economy is experiencing a historic downturn, with gross domestic product falling by 6.8% in the first quarter of 2020. This fall casts doubt on Beijing’s ability to meet its annual growth target of 5.5%. Philippe Jourdan, marketing professor and CEO of Promise consulting, comments on these figures on RT France.

 

[LIRE LA SUITE]

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Webinar of July 27, 2020

Webinar on the outlook for business recovery in France and China: our exclusive analyses with Alliance Berstein. #rebound #economy #market research!

What are the prospects for a rebound in France for cultural, social, food, beauty and luxury activities?

How to bounce back after the COVID crisis: the state of French morale and the path to reflection

What are consumers’ expectations in terms of consumption today? What behaviors will continue? Are aspirations for the essential, for the green exploding even more than before? Promise Consulting will share its rebound index, measured at the beginning of confinement, at the end of confinement and now in stage 3 of deconfinement. This webinar will not only provide assessments, analyses and trends at this stage 3 of the post-confinement but will also decipher the levers of the rebound in consumption and the communication strategies to adopt.

See all

Webinar of July 27, 2020

Webinar on the outlook for business recovery in France and China: our exclusive analyses with Alliance Berstein. #rebound #economy #market research!

What are the prospects for a rebound in France for cultural, social, food, beauty and luxury activities?

How to bounce back after the COVID crisis: the state of French morale and the path to reflection

What are consumers’ expectations in terms of consumption today? What behaviors will continue? Are aspirations for the essential, for the green exploding even more than before? Promise Consulting will share its rebound index, measured at the beginning of confinement, at the end of confinement and now in stage 3 of deconfinement. This webinar will not only provide assessments, analyses and trends at this stage 3 of the post-confinement but will also decipher the levers of the rebound in consumption and the communication strategies to adopt.

See all

Team

Our founders

Valérie JOURDAN

CEO

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

ESCEM (France Business School – Tours) graduate in 1993, Valérie JOURDAN has started her career as auditor at KPMG. Then she’s headed GfK France’s Management and Finance Department till 2000, before founding and running companies Panel On The Web in 2000 and Promise Consulting in 2008, both having complementary activities.

She’s specialized in brand management, especially in luxury, fashion and beauty. She conducts more than 150 marketing surveys per year – mainly abroad and for major brands in ready-to-wear, skincare, makeup and fashion accessories. She’s also consulted for her expertise in selective distribution. Fashion-addict, always looking for new trends consumption styles, she’s been able to listen to consumers, market and brands to propose an incisive and reactive marketing.

philippe JOURDAN

Partner

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

HEC graduate, doctor in management sciences and University Professor. Philippe JOURDAN was heading GfK’s Projects Management Department before founding companies Panel On The Web in 2000 and Promise Consulting in 2008.

He is allegedly specialized in the measure of brand equity’s evaluation and valorization from the consumer’s point of view. He’s published on this topic in several international academic reviews, has written several marketing books and is a consultant for many companies on this issue.

Clients

Our clients
_

Research & awards

Trophy « Research and Innovation »: Exclusivity & Desirability of luxury brands high range

Surveys Category.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for Global Solution Insight©.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for StarMetrix®

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View point: Could culture explain differences of entrepreneurial dynamism? | The cases of France and England

Article of Philippe JOURDAN & Jean-Claude PACITTO, in GESTION2000 , 2017/5-6, Vol. 34

 

RESUME

It is never easy to answer complex questions such as why the differential of entrepreneurial dynamism between countries or continents. As often the causes are multiple. Confronted with the need to understand and act, actors involved in entrepreneurial development and especially public authorities need more comprehensive explanations that can mobilize energies and simplify the search for causes.
We will never understand the success of culturalist explanations if we do not place them in a context of demand for causal simplification of the phenomena studied. These explanations have tended to become seductive theories in the sense of Boudon (1986) and have lost their scientific validity.
Examining the differentiated trajectories of France and England in terms of entrepreneurship will allow us to better reveal the influence of the politico-institutional context on entrepreneurial development and thus relativize the “culturalist” explanations that ultimately explain not much.

Revue Française du Marketing n°262 (4/4)

Chief Editors : Philippe Jourdan & J-C Pacitto

Articles of E. Stevens, O. Ben Hmiden, X. Durand, F. Dosquet, H. Seraphin, V. Bonnardel, R. Sohier, J. Brée, P. Lapoule, E. Colla, C. Fournier & P.L. Dubois.

Revue Française du Marketing n°261 (3/4)

Chief Editors : Philippe Jourdan & J-C Pacitto

Articles of H. Hadj Salem, F. Bakini, N. Mkaouar, L. Graillot, J-B. Welté, A. Ochs, O. Badot, C. Rochette, C. Zumbo-Lebrument, S. Belaïd, S. Ben Mrad, J. Lacoeuilhe & H. Turki Tlili.

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Contact

Promise consulting Inc. USA

149 East 36th street
New York 10016

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

 


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Promise consulting Inc. FRANCE

26 rue Richer
75009 Paris

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

 

 

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headquarters : 149 East 36th Street, NY 10016 USA
Tél. : + 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

Employer Identification Number:
26-3451890

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