• Since 2000,
    Promise Consulting’s commitment remained unchanged:
    Help decision makers make the right decisions.
    In order to strengthen the bond between their brands and their customers
    and maximize their Return On marketing Investment
    thanks to our tailor made support and consumer studies.

  • Recent news

    Conference «Luxury in the USA»: Desirability and Exclusivity of Top Luxury brands in the USA

    See all
  • Recent news

    Philippe Jourdan’s contribution to the “Livre blanc” of Camille Jourdain : « social media listening : the noise signal »

    See all
  • Recent news

    Night of Adetem : The 1st Research Award confirms the excellence of French Research in Marketing

    See all

Who we are

Since more than 15 years, we consel the most beautiful brands in luxury, cosmetics and selective distribution.

Our survey and consulting demarche is based on:

  1. The scientific rigor of our demonstration: the model that analyses brand performance comes from university researches initiated by Pr Philippe Jourdan.
  2. The objectivity of our analyses: thanks to our knowledge of practices and markets, both in France and abroad to provide you a useful clarification for your brand’s strategies.
  3. The operability of our recommendations: all our consultants have an experience in institute and at an announcer, which make their clients appreciate their double culture.
  4. Inquiring mind: a worth the price survey has to be usefully clarified with a precise knowledge of the issues and actors in a permanently evolving world.

Our methodology Monitoring Brand Assets® has been acknowledged as particularly innovative and awarded several times as it provides:

  1. An evaluation of your brands based on the only view that counts: your clients’.
  2. A customization of the survey to perfectly meet your needs and take into account your activity’s specificities.
  3. An individual ("disaggregated") measure of your brands’ value, which allows a sharp targeting for your action plans.
  4. A synthesis of brand equity’s main indicators that reconciles the two main Anglo-Saxon currents of research: Aaker and Keller.
  5. An easy reading of the results thanks to indexes that can interpreted by everyone.
  6. A normative database with more than 1.500.000 questionnaires.
  7. Sharp image levers to act on corporate, retail, offer and digital.
  8. The elaboration of KPI that can be interpreted by every Department in your company and favor a better transverse piloting.
  9. A simulation software of your marketing action plans to make the survey’s lessons operational with your teams.

Standard and abstract consumer studies won’t do anymore.
Brands and Maisons are now looking for factual information
and practical solutions that will help them connect further
to their customers and boost their desirability.

However, Consumers’ behaviors,
attitudes and needs are increasingly complex…
and brands are thinking twice before investing!

Beyond providing you with a consumer study,
Promise Consulting brings you the rigor
and support you need to make the right decision.

Thanks to a made-to-our measure offer
and acclaimed scientific expertise.

Promise Consulting is a recognized expert:
We have our own R&D committee made of 50% academics and 50% marketing professionals. Our committee is constantly producing international academic papers, exploring and developing new methods and softwares and making sure our studies are up to ethical standard.

Several yearly publications in renowned academic press, both in French (Marketing Decisions, Research and Applications in Marketing, the French Marketing Review, etc.) and in English (Canadian and American press).

Major book publications by the managing team,
especially by Professor Philippe Jourdan.

10 prizes won in 7 years for our innovative consumer study tools and 3 “best reseach papers” awards that testify our professional acclaim.

200

consumer studies per year

1 million

interviews in our database

50

studied countries

250

studied brands

60 millions

surveyed consumers

70%

outside of France

Our parti pris is to always provide tailor made consumer studies
that are totally adapted to our clients’ concerns.
The scientific study models we have conceived are merely tools
and frameworks that we may suggest and customize, but never impose.

The 3 P’s of Promise Consulting’s customization are:

Pragmatic :
We always provide the best offer for each budget
Present :
We walk you through step by step, from A to Z
Patient :
We explain, we deliver simple and short reports,
we are precise but not technical

Algeria
Argentina
Australia
Austria
Bahrain
Baltic Countries
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Ghana
Greece
Guatemala
Gulf Countries
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Levant countries
Malaysia
Mexico
Morocco
Nepal
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestine
Panama
Peru
Poland
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sudan
Sweden
Switzerland
Syria
Taiwan
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Yemen

LogoAdetem

  logoEsomar

  logo ICG

PAXTON
Founded in 2010, the strategy consulting firm Paxton has the objective: “To sell high-value products that generate margin.” We help leaders to pursue this objective, using various growth levers such as value-added innovation, adequate pricing policies, efficient marketing spend, and carefully-managed supply and distribution. Paxton was honored by Capital magazine as one of the best 2017 consulting firms in the consumer goods and retail industry.
www.paxton-mc.com

Jean Piquet – CEO

IGC
ICG is an international provider of premium management consulting and project execution services delivered by a 21st century unbundled model. We help our clients by combining curated experts, publications, methods, learning and development, and services from a single global platform. When combined this A-Team of client and ICG components delivers a level of agility not seen from traditional models.
www.internalconsulting.com

David Moloney – Founder and CEO

FEIDA CONSULTING UK
Feida Consulting is a consultancy firm specialized in supporting business leaders in the definition of their strategy and performance improvement between the countries China and France, and more widely in Europe. Feida Consulting intervenes in in multiple areas: “Go-to-market” strategy, partnerships, commercial relationships, or performance improvement, primarily covering the following sectors: luxury, cosmetics & FMCG, tourism, leisure & services. Feida Consulting also provides coaching sessions, intercultural trainings and trainings in Digital Transformation for business leaders from various sectors.
www.feidaconsulting.com

Chunyan Li – Founder and CEO of Feida Consulting, author of the book “Succeeding in the Chinese market” (Eyrolles, speaker on China and Sino-French business.

Case studies

case-axa1 case-dior case-reach case-shift case-nocibe case-marianne

News

ABC luxe

Luxe Attitude

Cosmétique Hebdo

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THE SURVEY PROMISE CONSULTING INC. When insecurity inhibits the consumption of branded products?

Promise Consulting Inc., a consulting company and marketing studies, published the first results of a survey in several parts on the relationship between the purchase and use. This study is to determine the weight of less use in time for the purchase or more precisely on the desire to eat, wear, use or renew the assets that we have, particularly in the field of luxury consumer products.
The first phase of this study examines the relationship between perceived insecurity and less use of the products that we have, with a focus on the goods and values of products. The first results are unveiled exclusively.

Read the whole article

FIRST RESULTS OF THE LAUNCH OF A 360 ° STUDY METHODOLOGY

Promise Consulting, a research and marketing consultancy specializing in the optimization of brand performance, announces the commercialization of a methodology adapted from its Monitoring Brand Assets tool called Monitoring Brand Assets 360°.

Read the whole article

«IN YOUR OPINION, THE CASE OF KIM KARDASHIAN JEWERLRY WILL BRING DOWN TOURISM IN PARIS ?»

Sunday, October 2 at night, Kim Kardashian was victim in his hotel in Paris, a robbery. Over 10 million euros of jewelry were stolen.

Following this incident resounding Promise Consulting Inc. (consulting group and marketing studies involving Promise Consulting Inc. companies, and JPL Consulting Panel On The Web) accompanying the biggest luxury brands, cosmetics and distribution in their development on the national and international market, conducted a study based on this question: “in your opinion, the case of Kim Kardashian jewelry will bring down tourism in Paris? “.

Read the whole article
See all

Conference «Luxury in the USA»: Desirability and Exclusivity of Top Luxury brands in the USA

«The brands of the Old Continent: do they still impress in the New World?»

Philippe Jourdan, #PromiseConsulting and Luca Solca, Exane BNP presented the results of the Barometer Front Row “Exclusivity & Desirability US”, devoted to the classification of 22 Luxury Brands the categories ​​ready-to-wear, bags and accessories in the USA. This conference, organized on September 15th, 2016 in the premises of EIML – Ecole Internationale du Management du Luxe -, was a huge success and united over 90 participants from the universes of fashion, luxury, consulting, communication and journalism.

Promise Consulting – Conference “Luxury and China”: challenges and issues for 2016 and after

Philippe Jourdan, partner and founder of #PromiseConsulting, and Chunyan Li, senior consultant, China specialist, have presented an exhaustive overview of the perspectives and issues on the luxury Chine market.

Place : L’Adjugé, within the prestigious auction sale house Drouot.

Conference «New risks for new lifestyles» : Organized by the LAB from 9:00 to 12:30am

Intervention of Jean-Claude Pacitto, co author with Philippe Jourdan Jourdan and Valerie of « the Marketing of the frog »
Location : Paris.

See all

Philippe Jourdan’s contribution to the “Livre blanc” of Camille Jourdain : « social media listening : the noise signal »

« social media listening : the noise signal » is a result of a collective approach with expert’s meetings from different backgrounds, the document is fed by many accounts, including the ones of Emmanuelle Leneuf of FlashTweet, Philippe Jourdan, CEO of Promise Consulting, or Anna Walid.

Available to Kawa editions.

Night of Adetem : The 1st Research Award confirms the excellence of French Research in Marketing

Presented by Philippe Jourdan, head editor of the French magazine of Marketing, University Professor and founder of Promise Consulting Inc / Panel On the Web, and Pierre-François Brézès, VP & General Manager, American Express Global Commercial Payments.
The aim of the prize according to Philippe Jourdan, was to create a connection between the academic approach and the expressed need of marketers to find a source of knowledge, inspiration and innovation for renewed practices.

Place : The Pavillon Elysée, rue Marbeuf, 75008 Paris.

Philippe Jourdan’s participation to the “Livre blanc” of the “Future of story telling”

Nowadays the consumer faces a multitude of data and information flows coming from a hyper- communication society that needs to choose between multiple options.

Agence 79C du storytelling.

See all

Team

Our founders

Valérie JOURDAN

CEO

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

ESCEM (France Business School – Tours) graduate in 1993, Valérie JOURDAN has started her career as auditor at KPMG. Then she’s headed GfK France’s Management and Finance Department till 2000, before founding and running companies Panel On The Web in 2000 and Promise Consulting in 2008, both having complementary activities.

She’s specialized in brand management, especially in luxury, fashion and beauty. She conducts more than 150 marketing surveys per year – mainly abroad and for major brands in ready-to-wear, skincare, makeup and fashion accessories. She’s also consulted for her expertise in selective distribution. Fashion-addict, always looking for new trends consumption styles, she’s been able to listen to consumers, market and brands to propose an incisive and reactive marketing.

philippe JOURDAN

Partner

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

HEC graduate, doctor in management sciences and University Professor. Philippe JOURDAN was heading GfK’s Projects Management Department before founding companies Panel On The Web in 2000 and Promise Consulting in 2008.

He is allegedly specialized in the measure of brand equity’s evaluation and valorization from the consumer’s point of view. He’s published on this topic in several international academic reviews, has written several marketing books and is a consultant for many companies on this issue.

Clients

Our clients
_

Research & awards

Trophy « Research and Innovation »: Exclusivity & Desirability of luxury brands high range

Surveys Category.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for Global Solution Insight©.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for StarMetrix®

See all

The Frog Marketing: New branding strategies for new consumers

Philippe Jourdan, Valérie Jourdan, Jean-Claude Pacitto
Book published by KAWA
http://bit.ly/1O2JBjN
Available in 6,000 points of sale in France, Belgium and Luxembourg, Fnac network and at Amazon
Available in e-book version
230 pages
ISBN 978-36778-075-7
Kawa Editions

The increased Marketing

The Scientific Committee ADETEM
Book published by KAWA
132 pages
ISBN 978-2-36778-074-0
Release date: November 2015

Marketing Techniques – IUT

Authors: A. Bourdoux, N. Bernard, R. Dalle, S. Marty, G. Pfeifle, N. Stride, A. Parizot, M. Foutelet, I. Bournaud, A.-M. Hinault, O. Caïra, J. Hennebert, C. Moulin-Desmet, P. Jourdan, D. Calmels, É. Maurus, N. Claret, G. Galindo, A. Segura, O. Le Dantec, P. Mercati, M.-H. Bonifassi, S. Murdoch Stern, T. Zuzic, M. Varlet, A. Bucher, J.-L. Siegwart, L. Cassio – Collection: Réflexe IUT, Nathan

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Contact

Promise consulting Inc. USA

149 East 36th street
New York 10016

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

 


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Promise consulting Inc. FRANCE

26 rue Richer
75009 Paris

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

 

 

Legal Notice

headquarters : 149 East 36th Street, NY 10016 USA
Tél. : + 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

Employer Identification Number:
26-3451890

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