• Since 2000,
    Promise Consulting’s commitment remained unchanged:
    Help decision makers make the right decisions.
    In order to strengthen the bond between their brands and their customers
    and maximize their Return On marketing Investment
    thanks to our tailor made support and consumer studies.

  • Recent news

    Participation in the 6th edition of the “City of Luxury”

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  • Recent news

    Travel to Casablanca

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  • Recent news

    LES ASSISES DE LA PROMOTION

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Who we are

Since more than 15 years, we consel the most beautiful brands in luxury, cosmetics and selective distribution.

Our survey and consulting demarche is based on:

  1. The scientific rigor of our demonstration: the model that analyses brand performance comes from university researches initiated by Pr Philippe Jourdan.
  2. The objectivity of our analyses: thanks to our knowledge of practices and markets, both in France and abroad to provide you a useful clarification for your brand’s strategies.
  3. The operability of our recommendations: all our consultants have an experience in institute and at an announcer, which make their clients appreciate their double culture.
  4. Inquiring mind: a worth the price survey has to be usefully clarified with a precise knowledge of the issues and actors in a permanently evolving world.

Our methodology Monitoring Brand Assets® has been acknowledged as particularly innovative and awarded several times as it provides:

  1. An evaluation of your brands based on the only view that counts: your clients’.
  2. A customization of the survey to perfectly meet your needs and take into account your activity’s specificities.
  3. An individual ("disaggregated") measure of your brands’ value, which allows a sharp targeting for your action plans.
  4. A synthesis of brand equity’s main indicators that reconciles the two main Anglo-Saxon currents of research: Aaker and Keller.
  5. An easy reading of the results thanks to indexes that can interpreted by everyone.
  6. A normative database with more than 1.500.000 questionnaires.
  7. Sharp image levers to act on corporate, retail, offer and digital.
  8. The elaboration of KPI that can be interpreted by every Department in your company and favor a better transverse piloting.
  9. A simulation software of your marketing action plans to make the survey’s lessons operational with your teams.

Standard and abstract consumer studies won’t do anymore.
Brands and Maisons are now looking for factual information
and practical solutions that will help them connect further
to their customers and boost their desirability.

However, Consumers’ behaviors,
attitudes and needs are increasingly complex…
and brands are thinking twice before investing!

Beyond providing you with a consumer study,
Promise Consulting brings you the rigor
and support you need to make the right decision.

Thanks to a made-to-our measure offer
and acclaimed scientific expertise.

Promise Consulting is a recognized expert:
We have our own R&D committee made of 50% academics and 50% marketing professionals. Our committee is constantly producing international academic papers, exploring and developing new methods and softwares and making sure our studies are up to ethical standard.

Several yearly publications in renowned academic press, both in French (Marketing Decisions, Research and Applications in Marketing, the French Marketing Review, etc.) and in English (Canadian and American press).

Major book publications by the managing team,
especially by Professor Philippe Jourdan.

10 prizes won in 7 years for our innovative consumer study tools and 3 “best reseach papers” awards that testify our professional acclaim.

200

consumer studies per year

1 million

interviews in our database

50

studied countries

250

studied brands

60 millions

surveyed consumers

70%

outside of France

Our parti pris is to always provide tailor made consumer studies
that are totally adapted to our clients’ concerns.
The scientific study models we have conceived are merely tools
and frameworks that we may suggest and customize, but never impose.

The 3 P’s of Promise Consulting’s customization are:

Pragmatic :
We always provide the best offer for each budget
Present :
We walk you through step by step, from A to Z
Patient :
We explain, we deliver simple and short reports,
we are precise but not technical

Algeria
Argentina
Australia
Austria
Bahrain
Baltic Countries
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Ghana
Greece
Guatemala
Gulf Countries
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Japan
Jordan
Kazakhstan
Kenya
Kuwait
Lebanon
Levant countries
Malaysia
Mexico
Morocco
Nepal
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestine
Panama
Peru
Poland
Portugal
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Sudan
Sweden
Switzerland
Syria
Taiwan
Thailand
The Netherlands
The Philippines
Tunisia
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Venezuela
Vietnam
Yemen

LogoAdetem

  logoEsomar

  logo ICG

PAXTON
Founded in 2010, the strategy consulting firm Paxton has the objective: “To sell high-value products that generate margin.” We help leaders to pursue this objective, using various growth levers such as value-added innovation, adequate pricing policies, efficient marketing spend, and carefully-managed supply and distribution. Paxton was honored by Capital magazine as one of the best 2017 consulting firms in the consumer goods and retail industry.
www.paxton-mc.com

Jean Piquet – CEO

IGC
ICG is an international provider of premium management consulting and project execution services delivered by a 21st century unbundled model. We help our clients by combining curated experts, publications, methods, learning and development, and services from a single global platform. When combined this A-Team of client and ICG components delivers a level of agility not seen from traditional models.
www.internalconsulting.com

David Moloney – Founder and CEO

FEIDA CONSULTING UK
Feida Consulting is a consultancy firm specialized in supporting business leaders in the definition of their strategy and performance improvement between the countries China and France, and more widely in Europe. Feida Consulting intervenes in in multiple areas: “Go-to-market” strategy, partnerships, commercial relationships, or performance improvement, primarily covering the following sectors: luxury, cosmetics & FMCG, tourism, leisure & services. Feida Consulting also provides coaching sessions, intercultural trainings and trainings in Digital Transformation for business leaders from various sectors.
www.feidaconsulting.com

Chunyan Li – Founder and CEO of Feida Consulting, author of the book “Succeeding in the Chinese market” (Eyrolles, speaker on China and Sino-French business.

Case studies

News

L’OPTICIEN PRESSE

GESTION 2000

View point: Could culture explain differences of entrepreneurial dynamism? The cases of France and England;

It is never easy to answer complex questions such as why the differential of entrepreneurial dynamism between countries or continents. As often the causes are multiple. Confronted with the need to understand and act, actors involved in entrepreneurial development and especially public authorities need more comprehensive explanations that can mobilize energies and simplify the search for causes.

We will never understand the success of culturalist explanations if we do not place them in a context of demand for causal simplification of the phenomena studied. These explanations have tended to become seductive theories in the sense of Boudon (1986) and have lost their scientific validity.

Examining the differentiated trajectories of France and England in terms of entrepreneurship will allow us to better reveal the influence of the politico-institutional context on entrepreneurial development and thus relativize the “culturalist” explanations that ultimately explain not much.

Read the article

BEST OF PRESS RELEASES 2017

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PHYSICAL COMMERCE VS. DIGITAL COMMERCE | CROSS-CHANNEL BAROMETER | RESERVATIONS

To continue its cross-channel study, Promise Consulting, a research company specialising in the evaluation of the performance of marketing strategies, took an interest in reservations (hotel, car rental, plane / train / coach ticket reservations) in this period of traffic disruption due to SNCF strikes.

Read the whole article

“Desirability & Exclusivity” of luxury brands

Promise Consulting and Exane BNP Paribas join forces to analyze the financial health of the luxury brands concerning “Brand Desirability and Exclusivity”. Promise Consulting will soon reveal its results of the UK barometer.

To know the results, contact us: philippe.jourdan@promiseconsultinginc.com

Read the press release

PHYSICAL TRADE VS. DIGITAL TRADE. Beauty products: Does the need for a physical experience condemn e-commerce?

PROMISE CONSULTING INC., MARKETING ADVISORY AND STUDY COMPANY HAS INTERESTED IN PURCHASING PLACES FAVORITE FRENCH PEOPLE FOR THEIR BEAUTY PRODUCTS (MAKEUP, CARE AND PRODUCTS FOR THE BODY AND HAIR).

Read the whole article
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Participation in the 6th edition of the “City of Luxury”

Promise Consulting was present for the 6th edition of the Cité du Luxe, to testify to the profound transformation that luxury goods distribution is undergoing today.

LES ASSISES DE LA PROMOTION

Philippe Jourdan speaks at the Assises de la Promotion on the theme “At the time of the fighting consumer, what strategies for brands and consumers?”

See the program

Philippe Jourdan intervened during the After Emotionnel on the world of cosmetics

Around the theme “The emotional world of cosmetics”, Philippe Jourdan had the opportunity, as an international expert of the luxury and the beauty markets, to intervene to expose the last results of the study on the beauty’s sector which knows many developments.

The Philippe Jourdan’s intervention was followed by that of Aurélie Chavas, CEO and founder of Detoxetmoi, after several experience in the retail among L’Oréal and Yves Rocher … In order to share her experience on evolutions that the cosmetics’ world met.

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Travel to Casablanca

Valérie Jourdan, CEO of Panel On The Web, visited Morocco, Casablanca, as part of the activity.

LUNCH WITH ANY D’AVRAY

Friendship: nothing like an impromptu meal with friends, thanks Any D’Avray!

THE CITY OF LUXURY

Promise Consulting participated in the 6th edition of the Cité du Luxe organized by EIML on the theme of “the transformation of luxury places”.

See the program

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Team

Our founders

Valérie JOURDAN

CEO

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

ESCEM (France Business School – Tours) graduate in 1993, Valérie JOURDAN has started her career as auditor at KPMG. Then she’s headed GfK France’s Management and Finance Department till 2000, before founding and running companies Panel On The Web in 2000 and Promise Consulting in 2008, both having complementary activities.

She’s specialized in brand management, especially in luxury, fashion and beauty. She conducts more than 150 marketing surveys per year – mainly abroad and for major brands in ready-to-wear, skincare, makeup and fashion accessories. She’s also consulted for her expertise in selective distribution. Fashion-addict, always looking for new trends consumption styles, she’s been able to listen to consumers, market and brands to propose an incisive and reactive marketing.

philippe JOURDAN

Partner

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

HEC graduate, doctor in management sciences and University Professor. Philippe JOURDAN was heading GfK’s Projects Management Department before founding companies Panel On The Web in 2000 and Promise Consulting in 2008.

He is allegedly specialized in the measure of brand equity’s evaluation and valorization from the consumer’s point of view. He’s published on this topic in several international academic reviews, has written several marketing books and is a consultant for many companies on this issue.

Clients

Our clients
_

Research & awards

Trophy « Research and Innovation »: Exclusivity & Desirability of luxury brands high range

Surveys Category.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for Global Solution Insight©.

Silver Trophy – Marketing Magazine Awards

Surveys Category, for StarMetrix®

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French review of the marketing n°260 (2/4)

Editor: Philippe Jourdan

Articles of C.Chevalier, B. Bourcier-Bequaert, B. Sogbossi Bocco, A.K. Imorou, L. Boujbel, A. d’Astous, S. S. Ebende Kouedi, P. Gurviez and S. Soulez.

[DISCOVER THE EDITORIAL]

French review of the marketing n°259 (1/4)

Editor: Philippe Jourdan

Articles of Th. Albertini, Ph. Jourdan, J.-C. Pacitto, G. Marion, E. Huré, S. Jendoubi Askri, H. Najjar and B. Belkadi.

Digital explained to my boss

Contribution of Philippe Jourdan to the book of Yan Gourvennec and Hervé Kabla

http://bit.ly/2xeRHGO

Kawa Editions

276 pages

ISBN: 978-2-36778-135-8

Release date: March 2017

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Contact

Promise consulting Inc. USA

149 East 36th street
New York 10016

+ 33 (0)6 62 66 09 27
philippe.jourdan@promiseconsultinginc.com

 


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Promise consulting Inc. FRANCE

26 rue Richer
75009 Paris

+ 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

 

 

Legal Notice

headquarters : 149 East 36th Street, NY 10016 USA
Tél. : + 33 (0)6 09 31 65 19
valerie.jourdan@promiseconsultinginc.com

Employer Identification Number:
26-3451890

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